Hong Leong sells 20 units at The Avenir on launch weekend
The Avenir, one of the first new project launches of 2020, sold 20 out of 40 units released over the weekend of Jan 11 and 12, according to Hong Leong Holdings in a release in the evening of Jan 12.
Seven out of the 20 units sold were premium, four-bedroom apartments with private lift access. These units achieved an average price of $3,560 psf. The remaining 13 units sold were a mix of oneto four-bedroom units with sizes from 527 to 2,411 sq ft, and were transacted at an average price of $2,960 psf.
Two-thirds of buyers are said to be local Singapore citizens and permanent residents, while one-third are foreigners from China and the US.
The Avenir was one of three projects that previewed on Jan 3, and considered the most luxurious, with 376 units sitting on a freehold site of 129,648 sq ft in the River Valley area of prime District 9. The other two projects are located in the Holland Road and Leedon Heights neighbourhood, namely the 69-unit Van Holland and the 638-unit Leedon Green. Both these projects have a freehold tenure and are located in prime District 10.
The twin 36-storey towers of The Avenir are designed by French architect, Jean Francois Milou of StudioMilou, who is famous for his design of the National Gallery Singapore. Units in one of the towers will have views of Orchard Road, while the other tower overlooks the Singapore River.
The Avenir is a redevelopment of the former Pacific Mansion located at River Valley Close, and is jointly developed by Hong Leong Holdings, GuocoLand and Hong Realty. The project is scheduled for completion in August 2025.
Prime freehold projects in Districts 9 and 10 that are in the pipeline for preview after the Lunar New Year include: 19 Nassim by Keppel Land; Grange 1866 (redevelopment of the former iLiv@Grange); Hyll on Holland (former Hollandia and The Estoril) by Hong Kong-listed Far East Consortium International and Koh Brothers Group; and 16 Cairnhill (former Cairnhill Heights) by a joint venture between Singapore-listed construction group Tiong Seng Holdings, and investment firm Ocean Sky International.