ERA and Redbrick sign MOU on PropTech collaboration

Real estate agency ERA Singapore has signed a memorandum of understanding (MOU) with Redbrick Mortgage Advisory to supply property buyers and sellers with the most up-to-date property transactions information, while promoting financial prudency.

Under the agreement, ERA will provide Redbrick customers first-hand access to RealtyWatch and iERA Robo Advisor, two of the agency’s proprietary PropTech tools used by its network of more than 8,100 real estate agents.

RealtyWatch provides the latest neighbourhood property transaction data that gives a market overview for potential home buyers, sellers and renters. Meanwhile, iERA Robo Advisor will be made available on the Redbrick website. The virtual robot will evaluate a customer’s financial position and offer solutions to meet their property investment goals.

“These digital tools are carefully designed to empower home buyers and sellers with the right knowledge and know-how to transact in real estate, especially those who are not familiar with the property market,” says Marcus Chu, CEO of ERA.

Redbrick will reciprocate by providing all existing ERA RealtyWatch VIPs with real-time information regarding the latest interest rates and packages available to finance their property investments. These include matters pertaining to loan selection and home protection packages, as well as assistance from mortgage advisers.

“This partnership enables consumers to access unbiased, customised real estate financing advice, as well as latest information on property launches and movement in properties around the neighbourhood they are monitoring,” says Eugene Huang, director of Redbrick.