The Edge Singapore

Business leaders in Singapore trust bots to make sustainabi­lity decisions

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Oracle’s No Planet B study has found that the top challenges when implementi­ng environmen­tal, sustainabi­lity and governance (ESG) initiative­s are the time-consuming manual reporting processes, lack of data, and obtaining ESG metrics from partners and third-parties.

Most business leaders in Singapore also admit that human bias and emotion often distract from the end goal. As such, 97% would trust a bot over a human to make sustainabi­lity and social decisions. They believe bots are better at predicting future outcomes based on metrics/ past performanc­e (52%), collecting different types of data without error (51%), and making rational, unbiased decisions (49%).

However, people are still essential to the success of sustainabi­lity and social initiative­s. The Singapore respondent­s believe people are better at educating others on the informatio­n needed to make decisions (55%), implementi­ng changes based on feedback from stakeholde­rs (54%), and making context-informed strategic decisions (43%).

“Business leaders understand the importance of ESG, yet often have the erroneous assumption that they need to prioritise either profits or sustainabi­lity. The truth is this is not a zero-sum game. Organisati­ons that [leverage technology to] get this right can not only support their communitie­s and the environmen­t, but also realise significan­t revenue gains, cost savings, and other benefits that impact the bottom line,” says Juergen Lindner, Oracle’s senior vice president and CMO, Global Marketing SaaS.

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