The chase is on
A short film that pays homage to the racing legacy of the TAG Heuer Carrera features a no-holds-barred storyline in the style of a Hollywood production. The thrilling clip embodies TAG Heuer’s motto of “Don’t crack under pressure”
To mark the 60th anniversary of the TAG Heuer Carrera, a Hollywood-style comedy-action film titled The Chase for Carrera was produced, featuring brand ambassador Ryan Gosling and directed by David Leitch, who appears as himself in the movie. Gosling and Leitch collaborated on the film while working on a feature in Australia.
Comedian Vanessa Bayer joins the cast, playing the
role of a prop master who attempts to acquire Gosling’s Carrera watch. Naturally, Gosling’s character resists, leading to an exciting chase sequence. The film promises to be an epic blockbuster, featuring a variety of vehicles, from sports cars to production buggies, in thrilling car chases.
The comedic chemistry between Gosling and Bayer is palpable, and it shows that they worked together on Saturday Night Live back in 2015 when Gosling hosted the show. The duo’s duel is as hilarious as it is dramatic, with both actors improvising many of the film’s best lines. “Prop master?” Gosling asks her when they come face-to-face. “How did you get that? Did you get a bachelor’s first and work up to the master’s?” Just as the word “Carrera” itself doesn’t have a single meaning — along with “race”, it can also be translated as “career” or simply
“path”; the perfect name not just for the daring, but simply for those with independent spirits – so the film, too, contains multitudes.
The movie is a fitting celebration of the iconic TAG Heuer Carrera watch, designed for readability and simplicity with a sporty and daring elegance that remains timeless six decades after former CEO Jack Heuer created it.
The film is a tribute to the iconic TAG Heuer Carrera watch, first created in 1963 by the legendary former CEO Jack Heuer and was born on the racetrack. It was named after the perilous Carrera Panamericana race and designed with readability and simplicity in mind, essential for drivers manoeuvring high-speed turns. The watch symbolises elegance, minimalism, sportiness and audacity, reflecting Heuer’s passion for mid-century design and remaining timeless even six decades later.