EVme to deliver connected customer experiences with Salesforce

EVme is leveraging Salesforce to deliver more personalised and connected customer experiences. The company currently offers electric vehicle (EV) rentals and sales, charging services and EV-related services and technology to customers in Thailand to provide a holistic experience for the EV ecosystem.

As part of its expansion strategy, EVme deployed Salesforce’s Automotive Cloud to sell EVs as it works towards building an ecosystem of electric vehicles in Thailand. By scaling its omnichannel experience, the company plans to expand its fleet from 1,200 to 2,000 by the end of 2024.

Salesforce’s Automotive Cloud pairs industry-specific data models and processes with Salesforce’s Customer 360 to bring efficiency, scalability, and customer insights to EVme. Features such as vehicle console, automotive lead management, and household management allow sales teams to automate manual processes that are time-consuming and error-prone, such as tracking leads and booking appointments.

Meanwhile, having a centralised platform with a data-rich view of customers and vehicles will enable EVme to handle additional EV bookings seamlessly and scale their platform. In the longer term, this streamlined system will also allow service teams to maintain data accurately and consistently across the customer and vehicle lifecycle. As such, service teams can quickly access critical information like vehicle history, warranties, or parts inventory, to reduce response time, and enhance customer satisfaction and loyalty.

EVme will also tap on Automotive Cloud Intelligence, which leverages Salesforce CRM Analytics, to provide real-time intelligence and actionable insights across the automotive ecosystem. Features like dealer performance analytics, leads intelligence, and vehicle portfolio analysis will help teams make faster, more informed decisions and improve profitability. With Salesforce’s framework to operationalise artificial intelligence services through clicks-not-code, employees can also make low code customisations to generate predictions in real-time.

Additionally, EVme will use Slack to boost collaboration and productivity within the business, and plans to integrate Slack with Salesforce to streamline workflows for their car sales and rental businesses. It will also use Salesforce’s solutions, such as Data Cloud, to support its expansion to offer more variety of cars, such as used cars and large fleets, and to unify customer data to drive better marketing and sales insights.

“The integration of Salesforce’s CRM solution is a significant advancement for EVme, driving our business growth. This platform helps us adapt to our evolving customers’ needs, reducing errors and facilitating rapid access to crucial information. Our commitment to operational excellence and enhanced customer satisfaction is further strengthened through this strategic decision,” says Suvicha Sudchai, CEO and managing director of EVme Plus.