ABB launches in­no­va­tion cen­tre for cus­tomers

The New Paper - - NEWS -

An in­no­va­tion cen­tre opened by en­gi­neer­ing gi­ant ABB yes­ter­day will let cus­tomers get up close and per­sonal with a range of new tech­nolo­gies – in­clud­ing those that can im­prove life on the fac­tory floor.

One idea is to have the staff wear smart glasses, which al­low ABB ex­perts far away to see on their screens the prob­lems and give guid­ance on how to re­solve them.

Busi­ness own­ers can now view such in­no­va­tions at the 30,000 sq ft fa­cil­ity in Ayer Ra­jah Cres­cent.

The cen­tre houses train­ing rooms as well as a col­lab­o­ra­tive op­er­a­tions cen­tre, where cus­tomers can see how they can use data an­a­lyt­ics and be guided on how ABB pro­vides spe­cial­ist help.

There is also a dig­i­tal so­lu­tions fa­cil­ity that demon­strates how ABB’s au­to­mated sys­tems can work, in­clud­ing be­ing able to de­tect work­ers not wear­ing proper safety gear.


The cen­tre will serve the process in­dus­tries and the in­fras­truc­ture, man­u­fac­tur­ing, trans­porta­tion and util­i­ties sec­tors.

Mr Jo­han de Vil­liers, ABB’s Sin­ga­pore manag­ing di­rec­tor, said: “It is es­sen­tial for us to prac­ti­cally show (clients) what is pos­si­ble and al­low them to get a look and a feel of it.”

The new cen­tre also al­lows busi­ness own­ers to dis­cuss how they can cus­tomise ABB tech­nolo­gies to their needs, in­stead of just buy­ing off-theshelf prod­ucts.

Such so­lu­tions can cost any­thing from a few thou­sand dol­lars to mil­lions, de­pend­ing on how far a com­pany is in its dig­i­tal trans­for­ma­tion.

“We de­lib­er­ately don’t come with a pre-pack­aged, pre-de­fined so­lu­tion be­cause ev­ery cus­tomer’s sit­u­a­tion is so unique, and tech­nol­ogy to­day al­lows us to ad­just the so­lu­tion, shap­ing it to re­ally solve the cus­tomer’s prob­lems,” Mr de Vil­liers told The Straits Times.


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