Oh My Melody! Mc­Don­ald’s col­lectible sold out is­land­wide


In just seven hours, lim­ited-edi­tion food and drink hold­ers fea­tur­ing San­rio’s rab­bit char­ac­ter My Melody were sold out is­land­wide.

Fans formed snaking queues out­side Mc­Don­ald’s out­lets early yes­ter­day, ready for sales to be­gin at 4am.

By 11.30am, the hold­ers – orig­i­nally sold in Ja­pan – were sold out, said Mc­Don­ald’s in a state­ment.

Chi­nese daily Lianhe Wan­bao re­ported that by 3.30am, al­most 50 peo­ple were queu­ing at the Mc­Don­ald’s out­let in Hougang Av­enue 8.

The first cus­tomer said she started queu­ing at 2am.

The news­pa­per also re­ported that out­lets at Jurong Cen­tral Park and Pi­o­neer Mall had sold out the hold­ers by 6am.

Shin Min Daily News re­ported that a fam­ily of six had driven from Kuala Lumpur to snag the col­lectible hold­ers.

Mr Xia Ye Xing, 38, who owns a con­struc­tion busi­ness, told the pa­per that the hold­ers were not sold in Malaysia so his fam­ily bought 15 sets to give to friends and rel­a­tives back home.

Sold for $6.90 each with any pur­chase, the hold­ers were avail­able at all Mc­Don­ald’s out­lets with each cus­tomer lim­ited to a max­i­mum of five pieces per trans­ac­tion.

An­tic­i­pat­ing long lines, Mc­Don­ald’s im­ple­mented a sys­tem of as­sign­ing queue tick­ets, with crew present to man­age the crowd.


De­spite the de­mand, Mc­Don­ald’s said there are no plans to bring in ad­di­tional stock.

On Wed­nes­day, on­line mar­ket­place Carousell had sellers tak­ing pre-or­ders and pay­ment.

By Thurs­day af­ter­noon, The New Pa­per saw the My Melody col­lectible go­ing for as much as $80 on the por­tal.

Some sellers said it was the ef­fort of queu­ing – for a num­ber of hours in some cases – that pushed their prices higher.

When con­tacted, one seller who was of­fer­ing four of the hold­ers at $18 each, told TNP that she had been queu­ing from around 3am.

But as of 8pm last night, she had not sold even one of the four.

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(Left) The queue at the Hougang Av­enue 8 McDon­alds out­let for the My Melody holder (above).

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