WORKS IN PROGRESS
HOW LUXURY WATCH AND JEWELLERY BRANDS SUPPORT THE WORLD OF FILM. CHOPARD Since 1998, Chopard has been the official partner of the Cannes Film Festival, manufacturing in its Geneva workshops the famous gold-and-crystal Palme d’Or trophy that rewards the best film. In 2001, it also began awarding the Trophee Chopard to young actors. John Boyega ( Star Wars) and Bel Powley ( The Diary of a Teenage Girl) were the award winners in 2016. GLASHUTTE ORIGINAL In 2011, Glashutte Original decided to back the Berlinale, awarding promising young German directors with the “Made in Germany – Perspektive Fellowship” prize worth 15,000 euros (S$22,500). Janna Ji Wonders received the 2016 award for her project Walchensee Forever. Tradition being important to the brand, it also sponsors the festival’s Retrospective segment, which showcases vintage and classic films from around the world. IWC A relative newcomer to film sponsorship – it first partnered the Dubai International Film Festival in 2010 – IWC has since become one of the industry’s most active, supporting the Angouleme (France), Beijing, London, Tribeca (New York), Zurich and, most recently, Singapore International film festivals. It also presents the IWC Filmmaker Award, which includes a generous grant of up to 75,000 Swiss francs (S$103,000). JAEGER-LECOULTRE Since 2006, JaegerLeCoultre has been a benefactor of the Venice Film Festival, one of the “Big Three” festivals alongside Cannes and Berlin. In 2007, it presented the Jaeger-LeCoultre Glory to the Filmmaker Award. The 2015 award was given to veteran American filmmaker Brian De Palma. The brand also sponsors the Los Angeles, San Sebastian, Shanghai and Toronto film festivals. In 2013, it launched the Filmmaker in Residence programme at the Film Society of Lincoln Center in New York. PIAGET Piaget has been supporting the Independent Spirit Awards since 2008, and sponsors the Piaget Producers Award, with a grant of US$25,000 (S$34,000) presented to each winner. The award honours emerging producers who, despite highly limited resources, demonstrate the creativity, tenacity and vision required to produce quality independent films. In 2016, the award went to American producer Mel Eslyn. Since 2013, Piaget has also been the premier sponsor of the Taipei Golden Horse Awards.