H. MOSER & CIE SWISS ALP WATCH ON THE ROCKS

The Peak Selections: Timepieces - - The Brief -

The orig­i­nal Swiss Alp Watch was H.Moser’s tongue-in-cheek jab at the Ap­ple Watch, tak­ing on the lat­ter’s shape, di­men­sions and even mar­ket­ing video, and fill­ing it with hand-as­sem­bled Swiss good­ness. The jew­ellery edi­tion is less fa­mil­iar, but just as cheeky. It asks the wearer to imag­ine a screen where ev­ery pixel is a sap­phire, and de­liv­ers on that im­age with 232 baguette-cut sap­phires on the dial, and baguette-cut di­a­monds on the bezel. Un­like the Ap­ple Watch, this one can keep go­ing for four days, and is “fully recharge­able by hand”.

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