H. MOSER & CIE SWISS ALP WATCH ON THE ROCKS
The original Swiss Alp Watch was H.Moser’s tongue-in-cheek jab at the Apple Watch, taking on the latter’s shape, dimensions and even marketing video, and filling it with hand-assembled Swiss goodness. The jewellery edition is less familiar, but just as cheeky. It asks the wearer to imagine a screen where every pixel is a sapphire, and delivers on that image with 232 baguette-cut sapphires on the dial, and baguette-cut diamonds on the bezel. Unlike the Apple Watch, this one can keep going for four days, and is “fully rechargeable by hand”.