A TASTE­FUL LOGO

’ 90s- style lo­go­ma­nia is back. Here’s how to don a brand mo­tif with­out look­ing like a boor.

The Peak (Singapore) - - The Look Of Style 2018 -

LOOK FOR DE­SIGN VALUE

In­stead of a sim­ply spelt-out brand name that sug­gests that the only in­ten­tion is show­ing off, opt for a logo that is more de­sign el­e­ment. Bally ( pic­tured) pays trib­ute to its Swiss roots and adds vin­tage flair to a ver­mil­ion sweater with a stylised gold logo ref­er­enc­ing Su­vretta, a ho­tel in St Moritz. At Ermenegildo Zegna, the XXX mark brands the ex­clu­sive pieces of the Cou­ture col­lec­tion, from pullovers to leather high-tops.

KEEP IT DIS­CREET

It’s no se­cret that women’s fash­ion has long re­ceived more at­ten­tion than its mas­cu­line coun­ter­part. To bring at­ten­tion to Dior’s menswear ate­lier – lesser-known than, say, its women’s haute cou­ture di­vi­sion – the brand’s last cre­ative di­rec­tor, Kris Van Ass­che, dec­o­rated the edge of jacket sleeves with la­bels dis­play­ing the ate­lier’s Rue de Marig­nan ad­dress. This kind of trans­parency we like.

HAVE A SENSE OF HU­MOUR

Th­ese days, brands like sub­vert­ing their own lo­gos to prove that they, too, have a sense of hu­mour – con­sider, for in­stance, the de­lib­er­ate mis­spellings of their own names by Gucci (“Guccy”) or Ro­darte (“Radarte”) in re­cent years. Us­ing a preppy sweater as a back­drop, Kenzo turned its own name into part of the kitschy pro­gramme for its movie-themed Fall col­lec­tion.

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.