A TWIST IN THE YARN The lat­est state­ment knits are just the ticket for those headed some­where with sweater weather.

The Meis­terkreis photo ex­hi­bi­tion fea­tur­ing the coun­try’s lead­ing brands aims to con­nect ed­u­ca­tion with col­lab­o­ra­tion.

The Peak (Singapore) - - Contents -

As vet­er­ans of in­no­va­tion, em­ploy­ing su­pe­rior en­gi­neer­ing, tech­nol­ogy and crafts­man­ship, Ger­man brands have a long es­tab­lished rep­u­ta­tion for cre­at­ing first-class prod­ucts. And, with the roll-out of the Ger­man Con­tem­po­rary Ex­cel­lence pho­tog­ra­phy ex­hi­bi­tion, they are mak­ing sure that that renown stays top of mind in this day and age of en­hanced global com­pe­ti­tion.

Or­gan­ised by Meis­terkreis, which rep­re­sents more than 70 of Ger­many’s top com­pa­nies, cul­tural and sci­en­tific in­sti­tu­tions, the ex­hi­bi­tion has toured ma­jor cities across the globe. Af­ter its launch in Ber­lin, it has trav­elled to Shang­hai, Bei­jing, Tokyo, Paris and Lon­don. Hav­ing stopped over in Sin­ga­pore last month, it will be in Seoul this month, and in Hong Kong the next.

The ex­hi­bi­tion fea­tures stun­ning pho­to­graphs of fa­mil­iar brands such as A. Lange & Sohne, Porsche, BMW and Mont­blanc, com­pa­nies that are the best in their fields in demon­strat­ing ex­cel­lence in tech­nol­ogy, crafts­man­ship and de­sign. But the con­cept of Ger­man ex­cel­lence is much richer than one would as­sume.

Says Meis­terkreis chair­man Cle­mens Pflanz: “Usu­ally Ger­man ex­cel­lence is as­so­ci­ated with the out­stand­ing achieve­ments of Ger­man en­gi­neer­ing. But it’s much more. It’s a com­ing to­gether of dif­fer­ent poles: ro­man­ti­cism and progress, avant-garde and tra­di­tion, po­etry and tech­nol­ogy.” Thus, the Ber­lin Phil­har­monic Or­ches­tra, the Na­tional Gallery and the Univer­sity of Art are rep­re­sented as well.

He adds that “the images pro­vide im­pe­tus for a Ger­man–Sin­ga­pore ex­change among com­pa­nies, creative pro­fes­sion­als and artists”, lead­ing to an “in­ten­sive ex­change of ex­pe­ri­ence and knowl­edge and fu­ture joint co­op­er­a­tion”. Some of the pho­to­graphs are re­pro­duced on these pages.

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