Two ma­jor time­piece re­tail­ers here have opened their dig­i­tal doors.

The Peak (Singapore) - - Downtime -

The world of lux­ury is a highly ex­pe­ri­en­tial one but it un­der­stands that con­ve­nience is also a part of it. So it’s good news that lux­ury time­piece re­tailer Cortina Watch fi­nally launched its own e-com­merce plat­form at the end of Au­gust.

The brands avail­able on www.corti­nawatch.on­line are Bell & Ross, Co­rum, Ebel, Tag Heuer and Zenith, which means you’ll still have to go to the bou­tiques for top-tier brands. The e-shop does, how­ever, prom­ise spe­cial pro­mo­tions and on­line ex­clu­sives in the fu­ture.

In fact, fel­low re­tailer Sin­cere Fine Watches is al­ready on that path with its e-com­merce plat­form, ww.sin­cere­watch.com, which was launched in July. It has part­nered Lau­rent Fer­rier for a world ex­clu­sive: the Lau­rent Fer­rier Galet Trav­eller with Asia Map Enamel Dial Lim­ited Edi­tion. Sin­cere’s on­line sta­ble also in­cludes watches from brands like Franck Muller, Fred­erique Con­stant, Mau­rice Lacroix and Un­i­matic.

The Hour Glass, while hav­ing ex­per­i­mented with cap­sule col­lec­tions on its web­site for a lim­ited pe­riod, has yet to move to an “al­ways on” Web store. “We ap­plaud the ef­forts taken by our peers to deepen their dig­i­tal reach with prospec­tive watch buy­ers, but we hold a slightly dif­fer­ent view,” shares Michael Tay, group man­ag­ing di­rec­tor of The Hour Glass. “Our im­me­di­ate pri­or­i­ties are to en­hance the qual­ity of watch-re­lated con­tent on our re­vamped web­site, www. the­hour­glass.com, and im­prove our in-bou­tique ser­vice en­gage­ment. We be­lieve that the lux­ury watch busi­ness ne­ces­si­tates per­son­alised, face-to-face rap­port­build­ing and spe­cial­ist con­sul­ta­tion.”

Re­gard­less of the dif­fer­ent av­enues – elec­tronic or oth­er­wise – re­tail­ers and brands ex­plore, one thing is clear: More av­enues for build­ing one’s horo­log­i­cal col­lec­tion are al­ways wel­come.

ON­LINE ONLY The Lau­rent Fer­rier Galet Trav­eller with Asia Map Enamel Dial is a Sin­cere Fine Watches Web ex­clu­sive.

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