AS ABOVE, SO BELOW

If you’ve ever downed a Jack and cola and wondered about the possibilities of Jack Daniel’s resources, its Craft & Luxury Collection will answer all of your questions. Most of the collection lie in its single barrel range, where specific casks of exceptional character are bottled, resulting in products like Jack Daniel’s Single Barrel 100 Proof, an oily, fruitier and more complex departure from the relatively simple sweetness of the basic old No. 7. Then there’s the slightly more experimental stuff like Jack Daniel’s Sinatra Select that pays homage to legendary crooner Frank Sinatra. It is aged in custombuilt barrels with deep grooves in the char, resulting in maximum exposure to the toasted oak.