QUEST FOR YOUTH

As part of Martell's efforts to remain relevant to a younger audience, the Noblige represents one of many steps it has taken since it launched NCF cognac, the first of its cognacs filtered at room temperature, in 2016.

More importantly, the NCF came in a lightreflective copper-coated bottle, making it a nightclub fixture. Not bad for a house that’s over 300 years old.