LITTLE RED DOT GOES ABROAD
Sibeiho isn’t the only Singaporean-owned F&B business promoting our cuisine. Here are a few more.
NATIVE NOODLES, NEW YORK CITY
Singaporean Eurasian Amy Pryke launched Native Noodles at the Queens Night Market in 2019, before opening her first casual counter-service restaurant in February 2021. She started off selling laksa, but has now expanded her menu to include familiar favourites like wonton mee and roti john. “Many of our customers are trying Singaporean food for the first time through Native Noodles before becoming regulars. I believe the representation of Singapore in Hollywood movies and Netflix shows has helped put Singapore on the radar of more New Yorkers,” says Pryke. nativenoodles.com
RASA SAYANG, LONDON
Rasa Sayang opened in London’s Chinatown in 2008. “At the time, Chinatown was dominated by dim sum and roast duck restaurants,” says founder Ellen Chew. “Although they were good restaurants, there was a lack of choice for diners, so I decided that a Singaporean and Malaysian restaurant would be a great addition to the neighbourhood and to London. Since we launched, the British have become more open to trying new cuisines, and Singaporean food offers them dynamic and exciting and flavourful dishes. What's more, as we are a Halal restaurant, we also have many Muslim regulars.” rasasayangfood.com
SHIOK KITCHEN, CALIFORNIA
Shiok Kitchen began as a small 16-seat hole-in-the-wall eatery on Laurel Street in San Carlos during the height of the Silicon Valley boom in 1999. Since then, it has moved to Menlo Park, a city in San Mateo County in the San Francisco Bay Area, and has expanded its menu to include items like roti prata, Hokkien mee, hor fun, and beef rendang. “Now is an exciting time for Singaporean cuisine in the US. Thanks to the Food Network shows featuring Singaporean food, and
Crazy Rich Asians, more people in the US want to try our cuisine,” says Dennis Lim, owner of the restaurant. shiokkitchen.com