WINGS OF TIME
Longines celebrates its 185th anniversary with two exhibitions to bring the Longines Museum experience to Singapore.
Museums are more than just buildings that house important relics.
With so much history living within its walls, a museum is, in fact, a link between the past and the present. And when you’re talking about Swiss watchmaker Longines, which was founded in 1832, this metaphorical bridge is its museum, which is nestled in the heart of the brand’s factory in SaintImier, Switzerland.
Inside, visitors will learn how the company began through photographs, posters, films and other archive materials. They’ll be able to see invaluable pieces, such as watch models, timing devices and navigational instruments that have accompanied explorations to the undiscovered parts of our world. Longines has always been as fastidious about record-keeping as it has about time-keeping. In fact, Longines can trace the story of every watch that left its factory to when it was sold to a Longines agent overseas. This information is a boon not just to aficionados, but to antique watch collectors, too.
But if you haven’t the time to visit Saint-Imier, don’t fret. You can still experience Longines’ rich history, and its values of tradition, elegance and performance, by heading to The Longines 185th Anniversary Exhibition. In case you missed the Exhibition in Marina Square last month, you can catch the one which will take place in VivoCity from 14 to 19 November 2017.
The Exhibition will feature vintage timepieces from the Longines Museum that have been specially curated, alongside information panels and interactive displays that will retrace the history of the brand from its birth in 1832 to the present day.
The Longines Flagship Heritage 60th Anniversary timepiece (left) commemorates the 60th anniversary of the brand’s first Flagship collection. The limited-edition watch comes in steel (1957 units), rose gold (60 units) and yellow gold (60 units) models.