Unusual flavours brightening up the world of potato chips
We all have them: our favourite comfort snacks. If it happens to be potato chips, you’re in luck. A host of local brands are giving the humble spud a new spin with exciting Asian flavours. Here are just a few to chomp your way through.
Husband-wife team Lee Yue Jer and Kee Vern Cheng of F.EAST (short for Flavours of the East) had always wondered why local flavours were not used more often in creating everyday snacks. They decided to do it themselves.
After launching two popular flavours, Hainanese Chicken Rice potato chips and Singapore Laksa potato chips, they recently launched the Egg Prata with Fish Curry potato chips ($3 per 70g pack). They say apart from it being their personal favourite, they went with fish curry because it has a great fragrance and a tanginess that adds a depth of flavour. These are great for days when you have an unexplained prata craving. Available via Redmart and at 7-Eleven, Giant and selected NTUC outlets. flavoursoftheeast.com
After debuting with Gourmet Salted Egg Yolk Potato Crisps and Gourmet Salted Egg Crunchy Fish Skin Crunchy Crisps ($7 per 110g pack), homegrown snack company The Golden Duck has launched two new flavours inspired by a much-loved local dish, the Singapore chilli crab.
Singapore Chilli Crab Seaweed Tempura and Singapore Salted Egg Crab Seaweed Tempura, made with actual crab meat, come in moreish squares of tempuracoated seaweed. The latter especially and its combination of umami tinged with a hint of sweetness was highly addictive—we pretty much finished them in one go.
Available at nine retail outlets islandwide and selected Cold Storage and 7-Eleven outlets. thegoldenduck.co Ooh la la
Is it us or have we been seeing a lot of mala incarnations lately, such as mala-coated peanuts and mala popcorn. Ooh, a homegrown brand started by Gervor Quek, has recently launched mala chips ($6 per 95g pack). Quek was inspired by a special dish he tried at Lao Shi Chuan, Link Hotel, made up of a thinly-sliced potato stir-fried in spices akin to La Ji Zi or Sichuan chilli chicken. After doing some trial-testing and tasting, he started his first pop-up in May this year, and never looked back since.
The chips, available in two options—Ooh Ma Ma, or mala cassava chips, and Ooh La La, mala potato chips—are made with ingredients such as peppercorns, dried chilli, fennel and ginger. True to their moniker, they certainly pack a numbing, spicy umami hit.
Available via ooh.sg and their flagship store opens at Plaza Singapura in early November. ooh.sg Shroom swoons
The mushroom enthusiasts behind Mushroom Kingdom have a six-acre mushroom farm in Kulai, Malaysia, where they grow mushrooms without chemicals or pesticides, supplying them to restaurants and wholesalers. They also grow mushroom kits for schools and clients.
Hoping to educate more people about the healthy goodness of mushrooms, they launched Shrooms Bites, produced with Taiwanese partners who grow organic shiitake mushrooms, dehydrate them and vacuum fry them using less oil than in typical snacks. Shroom Bites is available in Original, Wasabi and Black Pepper flavours ($7.80 per 75g pack).
Available via shrooms. sg, Redmart, Honestbee, Sproutfore and at 7-Eleven outlets. shrooms.sg