TAG Heuer signs up with the Premier League
TAG Heuer signs with Premier League
As the Official Timekeeper for the German Bundesliga, MLS in the USA, the 2016 Copa America, the Chinese Football Association Super League, and the Australian National Football team, TAG Heuer is already heavily invested in football. Yet, its momentum remains unchecked, scoring another goal on 26 April when it became the first-ever Official Timekeeper and Official Watch of the Premier League. Two ceremonies were held simultaneously in London and Hong Kong, to seal the partnership between TAG Heuer and the Premier League.
In Hong Kong, the ceremony was officiated by Jean-claude Biver, CEO of TAG Heuer and president of the LVMH Group Watch Division, and Tom Greenwood, the Premier League’s head of partnerships and activation, at the Four Seasons Hotel. In London, Rob Diver, managing director of TAG Heuer UK signed the deal with Richard Masters, managing director of the Premier League, and Mike Riley, general manager of the League’s referees, at Café Royal.
Broadcast to 730 million homes across 185 countries, the Premier League is the most followed football league in the world. With this agreement, TAG Heuer will be visible on all of the fourth official’s boards, now shaped like a TAG Heuer Carrera chronograph with a tachometer scale; the referees will also sport the new TAG Heuer Connected smartwatch.