Watches, Foot­ball

TAG Heuer signs up with the Pre­mier League

World of Watches (Singapore) - - Contents -

TAG Heuer signs with Pre­mier League

As the Of­fi­cial Time­keeper for the Ger­man Bun­desliga, MLS in the USA, the 2016 Copa Amer­ica, the Chi­nese Foot­ball As­so­ci­a­tion Su­per League, and the Aus­tralian Na­tional Foot­ball team, TAG Heuer is al­ready heav­ily in­vested in foot­ball. Yet, its mo­men­tum re­mains unchecked, scor­ing an­other goal on 26 April when it be­came the first-ever Of­fi­cial Time­keeper and Of­fi­cial Watch of the Pre­mier League. Two cer­e­monies were held si­mul­ta­ne­ously in Lon­don and Hong Kong, to seal the part­ner­ship be­tween TAG Heuer and the Pre­mier League.

In Hong Kong, the cer­e­mony was of­fi­ci­ated by Jean-claude Biver, CEO of TAG Heuer and pres­i­dent of the LVMH Group Watch Divi­sion, and Tom Green­wood, the Pre­mier League’s head of part­ner­ships and ac­ti­va­tion, at the Four Sea­sons Ho­tel. In Lon­don, Rob Diver, man­ag­ing di­rec­tor of TAG Heuer UK signed the deal with Richard Masters, man­ag­ing di­rec­tor of the Pre­mier League, and Mike Ri­ley, gen­eral man­ager of the League’s ref­er­ees, at Café Royal.

Broad­cast to 730 mil­lion homes across 185 coun­tries, the Pre­mier League is the most fol­lowed foot­ball league in the world. With this agree­ment, TAG Heuer will be vis­i­ble on all of the fourth of­fi­cial’s boards, now shaped like a TAG Heuer Car­rera chronograph with a tachome­ter scale; the ref­er­ees will also sport the new TAG Heuer Con­nected smart­watch.

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