A CEL­E­BRATED RENDEZVOUS共续光影传奇

To sup­port the restora­tion of clas­sic Chi­nese films, Jaeger-LeCoul­tre has part­nered the Shang­hai In­ter­na­tional Film Fes­ti­val for the sev­enth year高级制表品牌积家七度携手上海国际电影节,继续以公益拍卖方式支持经典电影的修复。

ZbBZ (Singapore) - - INTELLIGENCE - TEXT NG KING KANG /吴庆康

For more than a decade, Jaeger-LeCoul­tre has been closely as­so­ci­ated with the best artis­tic film fes­ti­vals around the world and, keen to help save the Chi­nese tra­di­tional film cul­ture, it is con­tribut­ing to­wards the restora­tion of a num­ber of Chi­nese clas­sic films to bring them back to their former glory.

For the sev­enth con­sec­u­tive year, Jaeger-LeCoul­tre has par tnered t he Shang­hai In­ter­na­tional Film Fes­ti­val, which opened on June 17, to aid its film-restora­tion cause. The brand has re­stored more than 10 clas­sic Chi­nese films since it started, the l at­est be­ing Out­side The Win­dow, the 1970s Tai­wan movie which launched the ca­reer of one of the big­gest stars in Asia, Brigitte Lin.

This year, t he watch maker hosted a grand char­ity din­ner dur­ing the open­ing of the film fes­ti­val, which was at­tended by Brand Am­bas­sador Zhao Wei and Friend of the Brand Jing Bo­ran along­side an ar­ray of up­com­ing and renowned Chi­nese ac­tresses and ac­tors. Pro­ceeds of the gala will go to­wards film restora­tion ef­forts.

It also do­nated for auc­tion a unique Ren­dezVous Moon watch, adapted from the most re­cent model from the Ren­dez-Vous col­lec­tion. This watch, from the se­ries ded­i­cated to women, has a moon phase dis­play tinted in red. In­spired by the move­ment of the heav­enly bod­ies, the watch man­u­fac­turer’s ar­ti­sans faith­fully re­pro­duced the mag­netic beauty of the sky, moon and stars.

The unique piece went for 1.08 mil­lion yuan (S $219,471), a record high since the brand part­nered the Shang­hai Film fes­ti­val and hosted the an­nual auc­tion char­ity.

Ge­of­froy Le­feb­vre, deputy CEO of JaegerLeCoul­tre , con­firmed dur­ing an i nter view with ZBBZ that the Ren­dez-Vous col­lec­tion of watches has now be­come its best-sell­ing col­lec­tion, over­tak­ing the iconic Rev­erso. He was ex­tremely pleased with the auc­tion re­sult and ex­pressed the brand’s con­tin­ued sup­port for the film fes­ti­val. 作为官方合作伙伴,积家今年第七度与上海国际电影节携手,在电影节期间于上海外滩源举办盛大的公益晚宴,一众中外明星艺人如积家品牌大使赵薇和品牌挚友井柏然皆佩戴积家腕表盛装出席,场面星光熠熠。

积家与电影的渊源深远,尤其与上海国际电影界节更是关系密切,过去七年陆续通过公益拍卖晚宴筹款的方式支持经典电影修复项目,至今已经修复了超过10部经典中文电影,包括前年的《英雄本色》(吴宇森导演),去年的《窗外》(林青霞处女作),以及今年刚宣布将修复的《画魂》(巩俐主演,赵薇首度以群戏亮相大银幕之作)。

积家与电影节关系最密切的腕表是约会系列腕表,因为约会系列女装腕表诞生了2012年的第15届上海国际电影节。此次全新Ren­dez-Vous约会系列再次闪耀回归上海国际电影节,积家更为了今年的公益拍卖慈善晚宴特制了仅此一枚的约会系列月相腕表,并标得108万人民币(约21万9471新元)的高价,创下积家公益拍卖慈善晚宴的记录。

积家环球副总裁乐傅恒在上海对本刊透露,约会系列已经取代积家的旗舰腕表Rev­er­so系列成为品牌最畅销的系列腕表,并确定积家将继续与上海国际电影节合作,推动中文电影事业,支持经典电影的修复。

Jaeger-LeCoul­tre brand am­bas­sador Zhao Wei wears the Ren­dez-Vous Moon.

积家品牌挚友井柏然佩戴积家Duome­tre Sphero­tour­bil­lon双翼立体双轴陀飞轮腕表。香港导演曾国祥佩戴积家Master大师系列动力储存显示腕表。

泰国著名影星Chom­poo佩戴积家Ren­dez-Vous约会系列陀飞轮腕表。

法国演员Julie Delpy佩戴积家古董高级珠宝女装腕表Joail­lerie 101 18ct ser­tie de bril­lants。

台湾艺人王阳明佩戴积家Geo­physic Uni­ver­sal Time地球物理天文台系列世界时间腕表。

惠英红佩戴积家Ren­dez-Vous Ivy Se­cret约会系列常春藤神秘腕表。

积家创制的仅此一枚约会系列月相腕表,在公益晚宴上标得108万人民币(约21万9471新元)的高价。

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