To sup­port the restora­tion of clas­sic Chi­nese films, Jaeger-LeCoul­tre has part­nered the Shang­hai In­ter­na­tional Film Fes­ti­val for the sev­enth year高级制表品牌积家七度携手上海国际电影节,继续以公益拍卖方式支持经典电影的修复。


For more than a decade, Jaeger-LeCoul­tre has been closely as­so­ci­ated with the best artis­tic film fes­ti­vals around the world and, keen to help save the Chi­nese tra­di­tional film cul­ture, it is con­tribut­ing to­wards the restora­tion of a num­ber of Chi­nese clas­sic films to bring them back to their former glory.

For the sev­enth con­sec­u­tive year, Jaeger-LeCoul­tre has par tnered t he Shang­hai In­ter­na­tional Film Fes­ti­val, which opened on June 17, to aid its film-restora­tion cause. The brand has re­stored more than 10 clas­sic Chi­nese films since it started, the l at­est be­ing Out­side The Win­dow, the 1970s Tai­wan movie which launched the ca­reer of one of the big­gest stars in Asia, Brigitte Lin.

This year, t he watch maker hosted a grand char­ity din­ner dur­ing the open­ing of the film fes­ti­val, which was at­tended by Brand Am­bas­sador Zhao Wei and Friend of the Brand Jing Bo­ran along­side an ar­ray of up­com­ing and renowned Chi­nese ac­tresses and ac­tors. Pro­ceeds of the gala will go to­wards film restora­tion ef­forts.

It also do­nated for auc­tion a unique Ren­dezVous Moon watch, adapted from the most re­cent model from the Ren­dez-Vous col­lec­tion. This watch, from the se­ries ded­i­cated to women, has a moon phase dis­play tinted in red. In­spired by the move­ment of the heav­enly bod­ies, the watch man­u­fac­turer’s ar­ti­sans faith­fully re­pro­duced the mag­netic beauty of the sky, moon and stars.

The unique piece went for 1.08 mil­lion yuan (S $219,471), a record high since the brand part­nered the Shang­hai Film fes­ti­val and hosted the an­nual auc­tion char­ity.

Ge­of­froy Le­feb­vre, deputy CEO of JaegerLeCoul­tre , con­firmed dur­ing an i nter view with ZBBZ that the Ren­dez-Vous col­lec­tion of watches has now be­come its best-sell­ing col­lec­tion, over­tak­ing the iconic Rev­erso. He was ex­tremely pleased with the auc­tion re­sult and ex­pressed the brand’s con­tin­ued sup­port for the film fes­ti­val. 作为官方合作伙伴,积家今年第七度与上海国际电影节携手,在电影节期间于上海外滩源举办盛大的公益晚宴,一众中外明星艺人如积家品牌大使赵薇和品牌挚友井柏然皆佩戴积家腕表盛装出席,场面星光熠熠。




Jaeger-LeCoul­tre brand am­bas­sador Zhao Wei wears the Ren­dez-Vous Moon.

积家品牌挚友井柏然佩戴积家Duome­tre Sphero­tour­bil­lon双翼立体双轴陀飞轮腕表。香港导演曾国祥佩戴积家Master大师系列动力储存显示腕表。


法国演员Julie Delpy佩戴积家古董高级珠宝女装腕表Joail­lerie 101 18ct ser­tie de bril­lants。

台湾艺人王阳明佩戴积家Geo­physic Uni­ver­sal Time地球物理天文台系列世界时间腕表。

惠英红佩戴积家Ren­dez-Vous Ivy Se­cret约会系列常春藤神秘腕表。


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