A CELEBRATED RENDEZVOUS共续光影传奇
To support the restoration of classic Chinese films, Jaeger-LeCoultre has partnered the Shanghai International Film Festival for the seventh year高级制表品牌积家七度携手上海国际电影节，继续以公益拍卖方式支持经典电影的修复。
For more than a decade, Jaeger-LeCoultre has been closely associated with the best artistic film festivals around the world and, keen to help save the Chinese traditional film culture, it is contributing towards the restoration of a number of Chinese classic films to bring them back to their former glory.
For the seventh consecutive year, Jaeger-LeCoultre has par tnered t he Shanghai International Film Festival, which opened on June 17, to aid its film-restoration cause. The brand has restored more than 10 classic Chinese films since it started, the l atest being Outside The Window, the 1970s Taiwan movie which launched the career of one of the biggest stars in Asia, Brigitte Lin.
This year, t he watch maker hosted a grand charity dinner during the opening of the film festival, which was attended by Brand Ambassador Zhao Wei and Friend of the Brand Jing Boran alongside an array of upcoming and renowned Chinese actresses and actors. Proceeds of the gala will go towards film restoration efforts.
It also donated for auction a unique RendezVous Moon watch, adapted from the most recent model from the Rendez-Vous collection. This watch, from the series dedicated to women, has a moon phase display tinted in red. Inspired by the movement of the heavenly bodies, the watch manufacturer’s artisans faithfully reproduced the magnetic beauty of the sky, moon and stars.
The unique piece went for 1.08 million yuan (S $219,471), a record high since the brand partnered the Shanghai Film festival and hosted the annual auction charity.
Geoffroy Lefebvre, deputy CEO of JaegerLeCoultre , confirmed during an i nter view with ZBBZ that the Rendez-Vous collection of watches has now become its best-selling collection, overtaking the iconic Reverso. He was extremely pleased with the auction result and expressed the brand’s continued support for the film festival. 作为官方合作伙伴，积家今年第七度与上海国际电影节携手，在电影节期间于上海外滩源举办盛大的公益晚宴，一众中外明星艺人如积家品牌大使赵薇和品牌挚友井柏然皆佩戴积家腕表盛装出席，场面星光熠熠。
Jaeger-LeCoultre brand ambassador Zhao Wei wears the Rendez-Vous Moon.
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