Eye­ing The Past放眼过去

ZbBZ (Singapore) - - INTELLIGENCE - TEXT NG YIMIN / 黄亿敏

With a few clicks, you can now read all about the his­tory of the eye­wear in­dus­try. Ital­ian eye­wear man­u­fac­turer and re­tailer Safilo Group has launched Gal­le­ria Safilo, a cloud-based dig­i­tal mu­seum ded­i­cated to the her­itage, tech­nolo­gies and ap­peal of eye­wear.

Safilo, which is also show­cas­ing its own pri­vate col­lec­tion, be­lieves the vir­tual mu­seum will pique the in­ter­est of var­i­ous groups such as re­searchers, col­lec­tors and the fash­ion-con­scious.

The col­lec­tions are grouped un­der nine cat­e­gories, in­clud­ing an­tique, art, brands, celebri­ties, life­style and mod­ern.

Take a walk down mem­ory lane and check out mod­els that have been worn by stars such as Elvis Pres­ley, Madonna and El­ton John, as well as clas­sic de­signs from brands such as Po­laroid and Car­rera.



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