Longines’ Enduring Appeal镌刻时光
Longines has been celebrating its 185th anniversary this year with a series of events around the world. Besides showcasing its iconic timepieces in cities such as Bangkok, Hong Kong and Singapore recently, the Swiss watch brand also threw a big bash in Beijing last month as the grand finale.
Held at the historic Tai Miao imperial ancestral temple, which is part of the Forbidden City, the event saw Chinese actress Zhao Liying unveiled as Longines’ latest brand ambassador. She joins its star-studded family, which includes other Asian celebrities such as Hong Kong star Aaron Kwok and Taiwanese actor Eddie Peng.
The real star of the evening, however, was Longines’ new Record collection. The series of automatic timepieces, announced at Baselworld 2017, has been awarded a “chronometer” distinction by the Swiss Official Chronometer Testing Institute.
Timepieces from the Record collection and other iconic modern watches from the brand were displayed together with a selection of its vintage pocket watches, timing devices and early wristwatches from the Longines museum in Saint-Imier.
Longines Through Time, a book that traces the brand’s evolution, was also launched. The tome is written by its international brand heritage manager, Stephanie Lachat.
Founded in the Swiss town of Saint-Imier in 1832, Longines’ fine watches are available in over 130 countries today. The timepieces are designed to suit the tastes and demands of the modern consumer, even as they reflect the brand’s core values of technical excellence and timeless elegance. Its collections are built around several key pillars, such as Elegance, Watchmaking Tradition, Sport and Heritage.
The elegance of its timepieces is best exemplified in the PrimaLuna, DolceVita and the La Grande Classique de Longines collections. The company, which has a rich history in technical and stylistic innovation, was inspired by the Art Deco movement in the design of its tonneau and has received several prizes for the sleek lines of its designs.
The pursuit of technical performance is paramount too. Longines has a wealth of experience in designing and producing ground-
Longines was celebrating its 185th anniversary in the Tai Miao temple in Beijing, China.