Absolute Aviation
At a time in which almost all things are disposable, service matters less than price and business relationships are transactional, one company is combating the trend and has done so successfully for 20 years in 2021.
For Absolute Aviation, customer relationships and the customer journey through aviation is the reason to arrive at work and now the company is making this more evident than ever with the extension of its rewards programme, AbsoluteAdvantage, across the group’s services.
“The truth is that not all customers are created equal, whilst even in an industry as specialised and niche as aviation, customers do not have a homogenous set of needs and expectations,” says Group CEO Neil Howard. “Our formula assumes that most persons coming into aviation want the reassurance that the sale of an aircraft is the start of a relationship which will extend to making the aviation experience a pleasure. For this reason, we invested to provide maintenance, charter capability, aircraft and maintenance management as well as aircraft parts. It is a formula that has served us well and made possible our 20 years of almost uninterrupted growth in the aviation industry”. Anyone can sell you an aircraft. It is what happens next that matters.
Like many other categories, it has never been easier to buy an aircraft than it is today. In particular the internet makes it possible to view aircraft marketed and available across the globe, whilst the number of brokers and agents ready to offer aircraft to you is greater now than ever before in the history of aviation. The challenge is certainly not ease of access to aircraft but what happens next.
Purchasing an aircraft is a commitment that extends well beyond the transaction itself. The cost of getting this wrong either on the basis that the aircraft has not been adequately maintained, or that it does not service the purpose for which it was purchased is immense. It is this nagging concern that makes the Absolute Aviation proposition truly differentiating and worthy of consideration. The company’s aftersales backup remains unequalled on the continent and the great news for aircraft buyers and for others in the industry is that this service is more inviting than ever with the introduction of AbsoluteAdvantage benefits and rewards.
‘Our 20th Anniversary has largely been made possible by the loyalty and generosity of our customer franchise’, asserts Guy Worthington, Group Strategy lead and Partner. ‘This is something we are both tremendously grateful for and
equally proud of, whilst we see the anniversary as an opportunity to recognise this and to provide value in return’.
AbsoluteAdvantage membership is extended at no cost to anyone who qualifies.The company recognises aircraft owners and aviation businesses that transact across the group businesses and provides preferential customer discounts and benefits across all our Absolute Aviation companies, products and services.
The AbsoluteAdvantage benefits schedule include maintenance discounts, access to fleet insurance, basic passenger handling, complimentary lounge access and many more benefits worth enquiring about. Customer benefits and advantages vary across Absolute Aviation’s services.To learn more about AbsoluteAdvantage visit the Absolute Aviation website or call to speak to the company about how to qualify.
Speak to Absolute about Advantage benefits:
www.absoluteaviation.co.za/services-solutions/absolute-advantage/