Hope Market pro­vides plat­form for small busi­ness own­ers

African Times - - Business - ISAAC RAMOTHWALA

HER am­bi­tion has al­ways been to help oth­ers suc­ceed and reach their dreams.

In her quest to ful­fill that am­bi­tion, Hope Tse­bet­sebe who is the owner of Mphope restau­rant which sells African at­tires, beads, and pots to name a few, had es­tab­lished a flea market in the heart­land of Big-boy com­plex in Le­bowak­gomo where small busi­ness own­ers dis­play their prod­ucts and ser­vices for ev­ery­one who finds them­selves in Le­bowak­gomo to see.

Hope Market is the name of the Pop-up Market which in­vites ev­ery­one to ad­ver­tise their prod­ucts and ser­vices re­gard­less of where ad­ver­tis­ers come from.

Ac­cord­ing to Tse­bet­sebe, she came up with this idea on the ba­sis that she no­ticed that there are plenty of busi­nesses which pro­duce beau­ti­ful prod­ucts which are unique but with less recog­ni­tion from the pub­lic be­cause they did not have plat­forms to dis­play their prod­ucts to po­ten­tial cus­tomers.

She hosts the event once a month and has kicked off in Au­gust where busi­ness own­ers who sell also African At­tires, food and carved stat­ues of an­i­mals and hu­mans are pro­vided with spa­ces to ad­ver­tise. Singers, Brass band and an academy which teaches kids Ball­room danc­ing were also wel­comed to show­case their tal­ents.

She said that they knew how dif­fi­cult it is to lo­cate po­ten­tial cus­tomers and have al­ways been sad­dened by griev­ances from peo­ple whose busi­nesses were not boom­ing due to lack of ex­po­sure.

“Our sec­ond event was held ear­lier this month and we can tell that we have seen pos­i­tive re­turns in our busi­nesses since we have started with this ini­tia­tive and it is with plea­sure to men­tion that a large num­ber of busi­nesses peo­ple came for­ward to ad­ver­tise dur­ing the sec­ond event fol­low­ing the at­ten­tion our pop-up market re­ceived which we held in the pre­vi­ous month. We are still not con­tent with the num­bers be­cause we be­lieve that there are still other artists out there which re­quire the recog­ni­tion most of the busi­nesses have re­ceived since join­ing this ini­tia­tive. There­fore we in­vite any­one in the busi­ness sec­tor to come for­ward and we would ap­pre­ci­ate it if peo­ple out­side from Le­bowak­gomo could also come and ad­ver­tise, ”she said.

Humphrey Sech­aba who is a pho­tog­ra­pher and one of the ad­ver­tis­ers at the pop-market at Le­bowak­gomo said that “ever since we have started ad­ver­tis­ing there I have re­ceived a plethora of phone calls from cus­tomers who have al­ways been look­ing for some­one to pro­vide such ser­vices. I have been booked on a num­ber of oc­ca­sions such as wed­dings, Grad­u­a­tions cer­e­monies, and birth­day par­ties to take photos”.

Sech­aba who spe­cialises in Arial pho­tog­ra­phy said that he en­cour­ages other busi­ness own­ers to ma­te­ri­alise and as­sured them that they will have pos­i­tive re­sults to their busi­ness.

Mot­lalepule Se­betha who is a Gospel Singer and also sings Se­pedi wed­ding songs said that she that ever since she was seen at the market per­form­ing, she has since been booked from the 4th of Novem­ber un­til De­cem­ber to per­form at wed­dings. “Sales have in­creased on my CD’s and I still re­ceive calls from cus­tomers for me to de­liver them and I have been re­ceiv­ing com­pli­ments while per­form­ing at Hope Market and I would ap­pre­ci­ate recog­ni­tion from other prov­inces so that my ca­reer re­ceives the at­ten­tion it de­serves”. Se­betha said.

SUP­PORT­IVE: Hope Tse­bet­sebe es­tab­lished a flea market in the Big-boy com­plex in Le­bowak­gomo where small busi­ness own­ers dis­play their prod­ucts.

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