Lim­popo tourism gets new CEO

No­ma­sonto Ndlovu now the driv­ing force be­hind tourism body

African Times - - News - MOYAHABO MABEBA

NO­MA­SONTO Ndlovu has been an­nounced as the new Chief Ex­ec­u­tive Of­fi­cer of Lim­popo Tourism Agency (LTA).

Ndlovu is now the driv­ing force as she is tasked with the mammoth mis­sion of steer­ing the tourism ve­hi­cle in the prov­ince to its de­sired des­ti­na­tion.

She steps into the shoes left by act­ing Glad­win Kotsedi who suc­ceeded Ndu­miso Mat­lala who re­signed in April.

The new sher­iff in town is said to be a woman with pas­sion for brands as well as a spe­cial touch of tak­ing them from good to great and turn them into house­hold names.

With more than a decade of clas­si­cal brand mar­ket­ing ex­pe­ri­ence gained within the Fast-Mov­ing Con­sumer Goods (FMCG) in­dus­try, she has al­ready worked on var­i­ous lo­cal and global brands in var­i­ous po­si­tions over the years.

While at Unilever, Ndlovu was sec­onded for three years in Kenya as a Brand Man­ager for OMO Brand, one of Unilever’s big­gest brands.

She there­after ven­tured into des­ti­na­tion mar­ket­ing in 2005, join­ing tourism board of Kwa-Zu­luNatal, where she held the po­si­tion of Gen­eral Man­ager: Mar­ket­ing re­spon­si­ble for the “Zulu Kingdom” brand across busi­ness, leisure and events tourism.

With an im­pec­ca­ble CV in the tourism in­dus­try, Ndlovu be­came the Global Man­ager: Busi­ness Tourism at South African Tourism (SAT) for three years, where she was re­spon­si­ble for mar­ket­ing South Africa as a premier busi­ness tourism des­ti­na­tion glob­ally.

It was dur­ing her stint there that she led and contributed to grow­ing Meet­ings Africa, a mar­ket­ing plat­form to show­case South Africa as a busi­ness tourism des­ti­na­tion.

Ndlovu also played a piv­otal role in the es­tab­lish­ment of SA’s Na­tional Con­ven­tion Bureau, housed within SA Tourism.

A woman of sub­stance and pedi­gree with a mar­ket­ing DNA, Ndlovu also held the po­si­tion of Head: Brand Mar­ket­ing, Spon­sor­ships and Events at Stan­dard Bank’s Cor­po­rate and In­vest­ment Bank­ing Di­vi­sion (CIB).

She re­cently held a po­si­tion of Strate­gic Ex­ec­u­tive Di­rec­tor, Com­mu­ni­ca­tions, Mar­ket­ing & Events Depart­ment at the City of Tsh­wane, where she was re­spon­si­ble for the repo­si­tion­ing of the city to re­claim its glory as a cap­i­tal city of South Africa, and this has in­volved iden­ti­fy­ing and over­see­ing im­ple­men­ta­tion of flag­ship events to po­si­tion the city na­tion­ally and in­ter­na­tion­ally.

One of her great­est achieve­ments was to suc­cess­fully lead the team that de­liv­ered the in­au­gu­ral Tsh­wane Golf Open 2013, which put the city on the global map, an event that has now been hosted for five years in the city.

No­ma­sonto is also the for­mer Chair­man for the South African Golf Tourism As­so­ci­a­tion.

Aca­dem­i­cally, she holds a Bach­e­lor of So­cial Sci­ence de­gree from the Univer­sity of KwaZulu-Natal, her home prov­ince.

In her brief ac­cep­tance speech, Ndlovu said: “I am ex­cited to about the new role I am tak­ing at LTA. I am look­ing for­ward and will­ing to work har­mo­niously with ev­ery­one her at the agency.

“My ex­cite­ment stems from the fact that Lim­popo boasts tourism prod­ucts. With that, I in­tend to play a mean­ing­ful role in mak­ing sure that Lim­popo re­main a pre­ferred tourism des­ti­na­tion.”

In his ad­dress, LTA board chair­per­son An­drew Dipela said: “We be­lieve that her vi­sion and ex­ten­sive ex­pe­ri­ence in the field of mar­ket­ing will ben­e­fit and en­rich the en­tity’s ef­forts of achiev­ing its goal of mar­ket­ing Lim­popo Prov­ince thereby main­tain­ing its num­ber one spot as a lead­ing do­mes­tic tourism des­ti­na­tion in the coun­try. It is be­lieved that Ms. Ndlovu’s un­der­stand­ing of her role and func­tions will be cen­tral at the en­tity to as­sist the Board to ful­fil its man­date of mar­ket­ing the prov­ince as a des­ti­na­tion of choice. Ms. Ndlovu brings with her im­pec­ca­ble ex­pe­ri­ence gained from pri­vate and pub­lic sec­tor.

“The Board is op­ti­mistic that she will take LTA to greater heights and help keep the mo­men­tum for Lim­popo to con­tinue claim­ing its num­ber one spot as a des­ti­na­tion of choice to do­mes­tic trav­ellers in the coun­try.

“As the chair­per­son of the

LTA Board, I am de­lighted for the ap­point­ment of a per­son of Ms. Ndlovu’s cal­i­bre as the CEO, given not only her ex­pe­ri­ence, but the ad­min­is­tra­tive knowl­edge and a global net­work she brings with her to the Agency.

“We are con­fi­dent that this ap­point­ment will en­sure that we main­tain our top spot as the most vis­ited Prov­ince on the Do­mes­tic Tourism front.

“We will as the Board sup­port Ms. Ndlovu as the new CEO and her team to achieve the goals that we have set for the Agency”.

EX­CITED: No­ma­sonto Ndlovu is the new Lim­popo Tourism Agency CEO. Pic­ture: Le­bo­gang Mak­wela / Vis­ual Buzz SA

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