Join The Ride

Bicycling (South Africa) - - Contents - By Mike Finch

I FREAKIN’ LOVE POD­CASTS. I love that I can lis­ten to them when and where I want – rid­ing my bike, driv­ing my car, or just be­fore I switch off the side light next to my bed. // I’VE LIS­TENED TO ALL MAN­NER OF SUB­JECTS: IN­SPIR­ING RAGS-TO-RICHES STO­RIES,

BUSI­NESS SUC­CESS IN­TER­VIEWS, THE SE­CRET CURE FOR BUNIONS (AND I DON’T EVEN SUF­FER FROM THEM!), and how hor­monal changes af­fect women dur­ing preg­nancy. This last one im­pressed my wife no end. //

I GET DRAWN INTO THIS EPISODIC CON­VER­SA­TIONAL WORLD EV­ERY TIME I GET INTO MY CAR – AND THE SUP­PLY OF SUB­JECTS AND CON­VER­SA­TIONS IS SO VAST, I’LL NEVER RUN OUT OF THINGS TO LIS­TEN TO. //

In the last four years, the num­ber of peo­ple lis­ten­ing to pod­casts has dou­bled; and many of them are suc­cess­ful mil­len­ni­als, ea­ger to ex­plore and learn about their in­di­vid­ual in­ter­ests, while mov­ing away from tired tra­di­tional ra­dio drivel.

// POD­CASTS ARE COM­PLETELY POR­TA­BLE, AND I KNOW PLENTY OF COM­MUTER RID­ERS (IN­CLUD­ING

ME) WHO LIS­TEN TO POD­CASTS ON THEIR RIDE HOME IN­STEAD OF THE MU­SIC WE USED TO LIS­TEN TO. (SAFETY NOTE: ONLY PUT IN ONE EAR­BUD – IN THE LEFT EAR – SO YOU CAN STILL HEAR THE TRAF­FIC.) // At Bi­cy­cling we like to think we’re slightly ahead of the curve; we pro­duced our first se­ries of pod­casts in 2015, en­ti­tled ‘How to Climb Like A Boss’. (YOU CAN LIS­TEN TO THEM ON SOUND­CLOUD, OR LOOK THEM UP UN­DER ‘BI­CY­CLING SA’ ON ITUNES.)//

MOST RE­CENTLY I’VE BEEN DIG­GING INTO THE MYR­IAD GREAT CY­CLING POD­CASTS OUT THERE, FROM PRO RIDER IN­SIGHTS TO TRAIN­ING AD­VICE. SOME­TIMES I DE­LIB­ER­ATELY RIDE MORE SLOWLY, JUST SO I CAN LIS­TEN TO THE END OF AN EPISODE. (IN CASE ANY­ONE’S WON­DER­ING, THIS ALSO EX­PLAINS WHY I AL­WAYS GET TO WORK LATE!) // BUT AS MUCH AS THERE ARE HUN­DREDS OF BRIL­LIANT CY­CLING-RE­LATED POD­CASTS, WE AT BI­CY­CLING ALSO RECOG­NISE THAT THERE ARE PLENTY OF SUB­JECTS STILL TO IN­VES­TI­GATE. //

So in the next few months, we’re go­ing on a pod­cast­ing mis­sion. We plan on an­swer­ing the ques­tions we’re asked most of­ten, re­view­ing tech and gear, and in­ter­view­ing many of SA’s top rid­ers just for a good dose of in­spi­ra­tion.

// DROP ME A LINE AND LET ME KNOW WHAT YOU’D LIKE TO HEAR US TALK ABOUT, SO WE CAN GET PLAN­NING.

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