SHELL LAUNCHES AN

INDEPENDENT REWARDS PROGRAMME

Over the year’s business have had to up their game in light of the level of competition from their peers. Service stations are among business that has had to really respond to the client’s question of what is in it for me.

When petrol is petrol anywhere why should I prioritise coming to you and spend my money in your business? Responding to such questions businesses partnered together with exclusive points systems as a way to reward customers for their loyalty to the business, costumes collected loyalty points that are redeemable as a discount or a purchase to the value of the product or service.

In a bold and courageous move Shell has decided to end its rewards partnership with Clicks to independently launch a new rewards programme V-plus.

I bet this is a game-changer for the industry. Available at participating service stations. Palesa Mokaba, head of marketing for Shell South Africa said “Shell understands that South Africans face an uphill financial battle and are always looking for ways to save money,” and the “V-plus loyalty programme, customers can earn cash rewards when they visit Shell and they can spend them on whatever they like, with the cash rewards available for redemption from as soon as 20 January 2020.”

V-plus rewards will see customers earn of 15c cash for every litre of fuel they purchased at any participating Shell service stations. As a lunched treat shall customers will earn double cashback rewards from the 1st December 2019 until 31 January 2020, they can claim 30c cash back for every litre of fuel purchased at any participating Shell service stations.

To qualify for the loyalty and rewards customers should sign-up for the programme and there are two ways you can sign-up, one is by dialling *120*7368# or you can registering online using mobisite on www.v-plus.co.za.

Here is what in it for you should you sign up.

Immediate cash redemption on previous transactions from 20 January 2020. Cashback rewards that can be used both on fuel as well as Shell Select stores at participating Shell service stations. V+ offers a benefit of 50% or more to customers compared to the previous loyalty programme which saw customers typically earning 10c per litre back on fuel.

If you register in December 2019, for a V+ as a customer you stand a chance to win a million rand.