Bloem­fontein

South Africa’s ‘foun­tain of flow­ers’ is the birth­place of nu­mer­ous heroic fig­ures in the coun­try, in­clud­ing J. R. R. Tolkien, but re­mains the un­sung hero when it comes to in­ter­na­tional ac­knowl­edge­ment

Bloemfontein Business Travel Guide - - News - Writer: Matthew Staff

Bloem­fontein has qui­etly and as­suredly etched its way into the pos­i­tive con­scious­ness of South Africans and in­deed any­one who has been for­tu­nate to visit the quiet and con­fi­dent city.

Some­what over­shad­owed in terms of grandeur and scale by its coun­ter­parts in Jo­han­nes­burg and Cape Town, the ju­di­cial cap­i­tal of South Africa - also known as the foun­tain of flow­ers or city of roses - has be­come an un­sung hero that even one of its most favourite sons, J. R. R. Tolkien would have been proud to cham­pion.

As the sixth biggest city in the coun­try, its ap­peal comes from the abil­ity to re­tain a small town or even

vil­lage- like feel de­spite be­ing so key on a na­tional scale as a leg­isla­tive hub. From an eco­nomic stand­point this has tra­di­tion­ally cul­mi­nated in a make-up based on smaller in­ter­na­tional firms or large do­mes­tic en­ter­prises look­ing to set-up shop within the area.

That be­ing said, for those lucky few who have been called into the city for a busi­ness travel ex­pe­ri­ence, they won’t be left with any short­age of things to see or do, as long as they ar­rive with their minds open and their more adren­a­line- in­duc­ing in­stincts sub­dued.

The key to en­joy­ing Bloem­fontein is to take the city at a leisurely pace, to take in the best that African na­ture can of­fer, and to bask in the hu­mil­ity - and sun­shine - that the quaint lit­tle cap­i­tal can of­fer.

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