King­dom finds new ways to at­tract

A new ho­tel in Dubai is set to woo those who visit this desert king­dom. Lea Ja­cobs takes a look at what is on of­fer

Business Day - Home Front - - HOMEFRONT -

THE build­ing boom may have slowed some­what in Dubai since the heady years from 2006 through to mid-2008, but there is still a great deal of con­struc­tion work go­ing on in the desert king­dom. De­scribed as the fastest­grow­ing city in the world that at one time saw 20% of the world’s build­ing cranes op­er­at­ing there, there seems to be no stop­ping this mod­ern city’s ex­pan­sion.

In­ter­est­ingly, it ap­pears that the “Arab Spring” that af­fected other Mid­dle East­ern coun­ties neg­a­tively, has fu­elled Dubai’s pop­u­lar­ity. The United Arab Emi­rates (UAE) is seen by many tourists as a sta­ble alternative to many of its neigh­bours and as such the num­bers of vis­i­tors re­port­edly rose by 6% last year.

Dubai def­i­nitely has it all. Fan­tas­tic shop­ping cen­tres, in­clud­ing the Dubai Mall with 1,200 shops, an Olympic-size ice skat­ing rink, an aquar­ium and an in­door theme park are a mag­net for those who en­joy the finer things. Burj Khal­ifa, which features 160 floors and is renowned as the tallest build­ing in the world at 830m, is also a must-see.

There is also a wealth of ho­tel ac­com­mo­da­tion in the area, in­clud­ing Fair­mont The Palm which was devel­oped by IFA Ho­tels and Re­sorts (IFA HR), co-de­vel­oper of the ac­claimed Zim­bali Coastal Re­sort in South Africa. Fair­mont The Palms is the first ho­tel that the group has opened in the city. This $330m, fives­tar beach­front ho­tel is the only op­er­a­tional re­sort lo­cated on the trunk of the Palm Jumeirah is­land, mak­ing it one of the is­land’s most ac­ces­si­ble des­ti­na­tions.

It has also be­come the eighth prop­erty in the world to of­fer a Fair­mont Her­itage Place (FHP) pri­vate res­i­dence club and the sec­ond FHP in the IFA HR port­fo­lio.

IFA HR is a leader in the devel­op­ment of ho­tel and res­i­den­tial re­sort projects through­out the Mid­dle East, Europe, Africa, the In­dian Ocean, Asia and North Amer­ica. The com­pany is listed on the Kuwait Stock Ex­change, with a mar­ket cap­i­tal­i­sa­tion of ap­prox­i­mately $1bn, and is also listed on the Jo­han­nes­burg Stock Ex­change. The com­pany’s IFA Ho­tels & Re­sorts main share­holder is the Kuwait-based In­ter­na­tional Fi­nan­cial Ad­vi­sors (IFA). With a proven track record of de­liv­er­ing in­te­grated re­sorts through in­ter­na­tional ho­tel brands, IFA HR is one of the few global de­vel­op­ers that have demon­strated the abil­ity to sell, de­velop and as­set man­age the full range of real es­tate va­ca­tion prod­ucts to an in­ter­na­tional au­di­ence.

Talal Jassim Al-Ba­har, chair­man of IFA Ho­tels & Re­sorts South Africa says: “Fol­low­ing Fair­mont Zim­bali Lodge and Fair­mont Zim­bali Re­sort, this is the third Fair­mont prop­erty in our port­fo­lio and our first op­er­a­tional ho­tel in Dubai. For our cur­rent and fu­ture own­ers in both FHP Zim­bali and FHP The Palm, it is es­pe­cially ex­cit­ing news that an­other world-class Fair­mont Her­itage Place des­ti­na­tion is now ac­ces­si­ble.”

The ho­tel features 460m of beach­front, 381 bal­conied gue­strooms, 10 Fair­mont Her­itage Place res­i­dences, The Palm res­i­dences, 3,000m² of meet­ing and con­fer­ence fa­cil­i­ties, a 1600m² spa, seven food and bev­er­age out­lets and an ar­ray of ameni­ties in­clud­ing four swim­ming pools, a pri­vate beach club and Chil­dren's Ac­tiv­ity Cen­tre.

In ad­di­tion to the di­verse food and bev­er­age out­lets, the ho­tel features 10 floors of rooms and suites. Each guest room features a five-fix­ture bath­room with bath­tub and sep­a­rate walk-in shower and is equipped with the lat­est in en­ter­tain­ment and com­mu­ni­ca­tion sys­tems.

The Fair­mont Her­itage Place res­i­dences, lo­cated on the pen­t­house lev­els of the ho­tel, are gen­er­ously scaled, with one-bed­room units av­er­ag­ing 144m² and two-bed­room units av­er­ag­ing 223m². Th­ese ideal hol­i­day re­treats, which are sold in 1\13th frac­tions, boast ex­pan­sive win­dows with won­der­ful views. All bed­rooms have large en-suite bath­rooms, open-con­cept din­ing and liv­ing ar­eas, and large pri­vate ter­races run­ning their length.

Mark Sawkins, GM of Fair­mont Zim­bali Lodge and Fair­mont Zim­bali Re­sort, sees the open­ing as a great op­por­tu­nity for FHP Zim­bali own­ers to en­joy Fair­mont Her­itage Place, The Palm and all of their lux­u­ri­ous ser­vices through their re­cip­ro­cal use agree­ments.

The ex­ten­sive of­fer­ings in Dubai form part of a larger $616m devel­op­ment that in­cludes 562 lux­ury apart­ments, bring­ing the num­ber of units in the devel­op­ment to 957. Con­tact: fair­mon­ther­itage­place.com/thep­alm

The Palm is the only five-star beach re­sort on the trunk of the iconic Palm Jumeirah is­land in Dubai, which boasts 460m of beach­front, 381 bal­conied guest rooms and seven food and bev­er­age out­lets.

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