Avant-garde is given wings

Business Day - Home Front - - FRONT PAGE -

SAID to be named af­ter the town of Bed­ford in Eng­land, the Jo­han­nes­burg com­mu­nity of Bed­ford­view, which in­cludes the sub­urbs of Bed­ford Gar­dens, Bed­ford Park, Sen­der­wood and St An­drews to name a few, is home to more than 10,000 adults who fall within the LSM10 high cat­e­gory, ac­cord­ing to Light­stone, a prop­erty data and statis­tics provider.

Light­stone data shows prop­erty in Bed­ford­view is pre­dom­i­nantly free­hold, ac­count­ing for 49.18% of the mar­ket stock, with sec­tional ti­tle homes mak­ing up 30.92% and es­tates ac­count­ing for 19.91%.

More than 40% of re­cent buy­ers here have been aged be­tween 36 and 49, while the aver­age price of free­hold homes dur­ing 2013 has been just over R3.3m.

The area was orig­i­nally one farm which be­longed to the govern­ment un­til it was granted to the Van der Lin­den fam­ily in 1867. It re­mained within the fam­ily un­til the dis­cov­ery of gold, but when min­ing ef­forts proved fu­tile, parcels of land be­came avail­able.

To­day there is a strong busi­ness com­mu­nity due to its prox­im­ity to the air­port and in­dus­trial ar­eas, while de­mand for res­i­den­tial prop­erty is strength­ened by the sub­urb’s prox­im­ity to good schools and other ameni­ties.

Bed­ford­view has long been a favourite among suc­cess­ful self­s­tarters, says Greg Marucchi of Greg Marucchi Properties, who is mar­ket­ing this un­usual home. “The area is also home to some of Jo­han­nes­burg’s best schools: St An­drew’s, Sa­heti and St Bene­dict’s come to mind.”

Bed­ford­view is nes­tled in a val­ley that runs from Links­field Ridge to the north west and the Kloof/Pamin Road ridge to the south east, and of­fers con­ve­nient ac­cess to OR Tambo air­port, the Jo­han­nes­burg CBD and a range of ameni­ties, in­clud­ing the Bed­ford Square precinct. Marucchi says Bed­ford­view also in­cludes the grand sub­urb of Sen­der­wood, which has long been a favourite of Jo­han­nes­burg’s well-to-do.

An en­try-level home here, he says, which is sit­u­ated on a smaller stand of about 1,800m2, will set buy­ers back at least R3m. “The aver­age fam­ily home, which would be a lux­ury of­fer­ing, tends to be priced be­tween R4m and R6m. The top end of the scale in­cludes cut­ting-edge man­sions seem­ingly hewn from the gran­ite ridge and are known to fetch up to R30m.”

Marucchi de­scribes Bed­ford­view as a vi­brant neigh­bour­hood that has man­aged to re­tain its old world charm. It is here where But­ter­fly House, which mea­sures 700m2 un­der roof, is set on a 2,000m2 stand. Poised on the slopes of the Up­per Bed­ford­view ridge, this trib­ute to mod­ernism is a re­flec­tion of its Euro­pean own­ers’ inim­itable style.

“With in­te­rior fin­ishes painstak­ingly sourced at the Mi­lan Fur­ni­ture Fair, the But­ter­fly House is the epitome of chic liv­ing,” says Marucchi.

The ar­chi­tec­tural con­cept was ex­e­cuted by Apos­to­los Sfet­sios of SIOS de­sign. An in­dus­trial de­signer by trade, his func­tional aes­thetic is best show­cased by the home’s cen­tral ab­domen: a struc­tural steel spine which dou­bles as a rain­wa­ter chan­nel, it an­chors the an­gled acrylic roof panels, hence the but­ter­fly anal­ogy.

“The core of the home,” says Marucchi, “is the syn­ergy of prin­ci­ple re­cep­tion rooms flow­ing off both the kitchen and the vodka bar out onto the deluxe pa­tio. With its state-of-the-art au­dio sys­tem and a per­fectly-poised wet bar, the pa­tio in­vites guests down to the bold rim-flow pool.” The home also fea­tures an in­dige­nous gar­den.

The three down­stairs en-suite bed­rooms are ac­cessed off the me­dia lounge, while the main suite is a 200m2 deluxe apart­ment fea­tur­ing walls of glass and a bath­room that is ar­guably one of Joburg’s coolest.

“The But­ter­fly House is the last word in avant-garde fam­ily liv­ing,” says Marucchi. Price: R13.999m fully fur­nished Con­tact: Greg Marucchi Properties Greg Marucchi 082 550 5060

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