Luxury property upturn
Harcourts Atlantic is poised to ride the wave of success as the market starts turning in favour of high-end property
ccording to Harcourts Atlantic, the Atlantic Seaboard is still rated as one of the world’s preferred ultraluxury destinations, accounting for the bulk of high-end property sales regardless of poor transactions during 2018.
There are many positives: the property market’s historical cyclical upturn is eminent, President Cyril Ramaphosa has a clear vision for economical growth and SA’s favourable currency makes it an ever-popular destination for overseas investors.
Harcourts Atlantic is therefore conducting an aggressive marketing campaign, especially in terms of extending its digital scope. New technology is a crucial arm of the company’s local arsenal to ensure it becomes a leader in one of Cape Town’s most lucrative property areas.
With a phenomenal growth of 115% in the past five years, Harcourts SA is now one of the largest real estate companies in the country. It has also doubled its number of agents.
Harcourts was established in SA in 2009 and today has 150 offices across the country. It has
Adoubled its market share since inception. Furthermore, Harcourts SA is part of the Harcourts International family founded 130 years ago, which has sold property amounting to more than R494bn in 2018 alone.
Harcourts has a substantial network comprising 900 offices in 10 countries, with 7,000 consultants globally seeing 2,500 referrals between the Harcourts offices in the course of last year.
With such combined efforts, the company is able to offer its clients the best possible opportunities.
John McDermott and his partner, Jorica Mengjiao Jin, are exclusive luxury property specialists for Harcourts Atlantic and now have valuable Chinese connections thanks to Mengjiao Jin’s network.
This has lead to lucrative enquiries from local and overseas Chinese nationals.
Harcourts Atlantic is confident it will secure a greater market share through its experienced team that is committed to forging meaningful personal relationships with clients.
“We expect to take the area by storm and are aiming to become the flagship of Harcourts SA,” says McDermott.