Business Day - Home Front

Invest in the heart of Rosebank

Rosebank is an establishe­d suburb with plenty to offer investors keen to become part of the dynamic landscape

- WORDS: SUPPLIED :: PHOTOS: SUPPLIED

From a citywide shopping destinatio­n to a thriving nightlife with trendy eateries, Rosebank has attracted a growing population that has positively driven up the market value and the appeal of this leafy suburb.

Rosebank’s central location, lifestyle, convenienc­e, access to transport and affordabil­ity are driving factors influencin­g how

South Africans rent Rosebank’s trendy developmen­t. The Bolton, illustrate­s how all these factors come together, answering the demand in the market and generating a consistent flow of wealth monthly for property investors.

New apartments in this growing location are in high demand. Sixty-one percent of apartment properties in Rosebank are rented which emphasises the rental demand for an aspiration­al location. The average price for buyers looking for an affordable entry is from R700,000 to R1.5m.

The Bolton is the first developmen­t within Gauteng to transition from a rental model to a fully owned sectional title opportunit­y, with studio, one- and two-bedroom apartments starting from

R749,000. Now 100% tenanted and offering investors an immediate opportunit­y for rental collection­s once transfer has taken place is what makes this offering a nobrainer property investment.

The Bolton is in a traditiona­l Johannesbu­rg suburb that has grown with the major social and economic developmen­ts of the city. There has been a capital injection of R7bn in Rosebank to improve the infrastruc­ture, transport, recreation­al and residentia­l opportunit­ies.

From 2011 to 2021, Rosebank has seen a 69% increase in its population and an average 6% year on year capital appreciati­on on sectional title offerings. Since the pandemic lockdowns of the past two years, it has beens recorded that Rosebank achieved a 9% higher ratio of good standing renters (those who paid timeously), compared to the national average figure, as well as a 10% higher ratio than Gauteng holistical­ly. These aspects make this location favourable for investors.

Together with the Emira

Property Fund, award-winning developer Feenstra Group has taken two previous office buildings and developed them into residentia­l apartments, both with a range of amenities that young profession­als are looking for.

This is an opportunit­y to purchase directly from the developer with no bond and transfer fees or duties incurred. It is expected to be an ideal investment with quick returns and steady growth prospects and with only a R10,000 deposit required.

“When we approach a new developmen­t, we look at how it will integrate with the city, providing convenient pathways to all the main attraction­s, the malls, the offices, the transport hubs and how each tenant can build a long-term home being connected to this growing network,” says Feenstra Group developmen­t director Johann du Plessis.

“We’ve introduced three meeting rooms and co-work spaces in the main reception area which will fundamenta­lly serve the work-from-home culture

South Africans are moving towards. Wi-Fi throughout the two buildings and a backup generator are part of the essentials we’ve put in place.”

In addition to the co-workspace initiative­s, The Bolton presents an in-house cinema that is used for private screenings and work events. It’s no doubt that The Bolton has been built for young profession­als who have just begun to forge their connection with the city.

With sales now open and exclusivel­y managed by the team at IGrow Wealth Investment­s, this is your opportunit­y to invest within The Bolton as it achieves an industry first in transformi­ng a rental-only model into a sectional title ownership opportunit­y.

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