Dlamini to drive VW SA group com­mu­ni­ca­tions divi­sion

Business Day - Motor News - - MOTOR NEWS - Mo­tor News Re­porter

As from Septem­ber 1, Andile Dlamini has as­sumed re­spon­si­bil­ity as head of group com­mu­ni­ca­tions at Volk­swa­gen SA.

Dlamini, who has 15 years’ ex­pe­ri­ence in pub­lic re­la­tions and com­mu­ni­ca­tions in the au­to­mo­tive in­dus­try un­der his belt, pre­vi­ously en­joyed PR stints at BMW SA and then Toyota SA, be­fore join­ing Volk­swa­gen SA in 2008 as prod­uct pub­lic re­la­tions man­ager, which was then fol­lowed by a stint as per­sonal as­sis­tant to the chair­man and MD, Thomas Schae­fer.

Matt Gen­nrich, the out­go­ing head of com­mu­ni­ca­tions at VWSA, who of­fi­cially re­tired from Volk­swa­gen after 38 years of ser­vice in March, has been over­see­ing the tran­si­tion on a con­trac­tual ba­sis. He will con­tinue to serve the com­pany as a con­sul­tant un­til the end of the year but has re­lin­quished his op­er­a­tional re­spon­si­bil­i­ties as of Septem­ber 1 and will con­tinue to share his knowl­edge and ex­per­tise as re­quired for the re­main­der of the year.

“We would like to thank Matt for his loyal ser­vice, ded­i­ca­tion and con­tri­bu­tion to the com­pany in his many dif­fer­ent roles over the years. Matt’s knowl­edge and pas­sion for the au­to­mo­tive in­dus­try has been a great ben­e­fit to the com­pany and he will be missed,” said Schae­fer.

Gen­nrich said his ten­ure as head of group com­mu­ni­ca­tions had been a chal­leng­ing and ex­cit­ing one.

“I have had fan­tas­tic sup­port from all sides of the au­to­mo­tive in­dus­try, but I am look­ing for­ward to my re­tire­ment. I wish Andile the best of luck in his new role.”

Schae­fer said Dlamini’s ex­pe­ri­ence in pub­lic re­la­tions and the au­to­mo­tive in­dus­try, as well as his pas­sion for the Volk­swa­gen Group, made him the ideal can­di­date. “We wish Andile all the best in his new po­si­tion.”

Dlamini said it was an hon­our and priv­i­lege to rep­re­sent in the pub­lic do­main a brand with such strong roots and a rich his­tory in SA.

“I look for­ward to the chal­lenge of keep­ing the brand’s eq­uity and its mar­ket lead­ing po­si­tion in­tact. How­ever, I am not tak­ing any­thing away from our com­peti­tors who will be valiantly try­ing to do the same as us, but I feel that my ex­pe­ri­ence in the in­dus­try and the brand will keep us in good stead.”

The Volk­swa­gen SA plant in Uiten­hage in the Eastern Cape.

Andile Dlamini has been ap­pointed as head of group com­mu­ni­ca­tions at Volk­swa­gen SA.

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