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will be worth. In fact, de­pre­ci­a­tion is the sin­gle big­gest cost fac­tor when it comes to ve­hi­cle own­er­ship. It is far more sig­nif­i­cant than the cost of ser­vic­ing and main­te­nance, for in­stance.”

Why does the Hilux have bet­ter re­sale value than the Ranger?

“The first is brand im­age,” says Ja­cob­son. “The Toy­ota brand is one of the most loved and trusted in SA. Mo­torists be­lieve that they are pur­chas­ing re­li­a­bil­ity and peace of mind.”

“The sec­ond is af­ter-sales ser­vice. Toy­ota deal­ers have an out­stand­ing rep­u­ta­tion for de­liv­er­ing good ser­vice at fair prices. Fur­ther­more, the dealer net­work is vast. Spare parts are also read­ily avail­able.

“The Ranger has been widely praised — both by mem­bers of the mo­tor­ing me­dia and by the buy­ing pub­lic in this coun­try. But Toy­ota’s long-stand­ing le­gacy and rep­u­ta­tion will be dif­fi­cult — if not im­pos­si­ble — to usurp in the near fu­ture.”

Be­tween them the two bakkies sold nearly 70,000 units in SA last year (36,422 Hilux and 32,811 Ranger).


Toy­ota is re­port­edly work­ing on a high-per­for­mance Auris to take on the likes of the Golf GTI.

The brand’s rel­a­tively new GRMN per­for­mance arm, hav­ing re­cently built the lim­ited-edi­tion 156kW Yaris GRMN and busy de­vel­op­ing hot ver­sions of the Supra and GR Su­per Sport, may now turn its sights on the hatch­back ver­sion of the Corolla.

“So as we go along with our prod­uct range we will look at ev­ery one of the prod­ucts and say ok what is pos­si­ble? Does this model suit the GR brand? Can we make some ex­cite­ment with it,” Pres­i­dent and CEO of Toy­ota Europe Jo­han van Zyl told Auto Ex­press.

“I think that’s what we are try­ing to say with the fact we have launched the 2.0l hy­brid in the Corolla range. We are say­ing it is pos­si­ble. We can make a more ex­cit­ing, sporty hy­brid. The tech­nol­ogy is there. It’s just the way you tune it.”

Spec­u­la­tion is that an Auris hot hatch could use a 2.0l tur­bocharged four-cylin­der with around 186kW of power.

Other sporty Toy­otas might be in the pipe­line too, in­clud­ing re­born ver­sions of the Cel­ica and MR2, while the sec­ond­gen­er­a­tion Toy­ota 86 and Subaru BRZ are due for launch in about 2021.

GRMN mod­els will ini­tially be fo­cused on the Ja­panese mar­ket as well as in selected Eu­ro­pean coun­tries.

Lo­cal val­u­a­tion ser­vice True Price gets the re­sale-value low­down on SA’s two most pop­u­lar bakkies.

Toy­ota’s per­for­mance di­vi­sion is ru­moured to be plan­ning an Auris hot hatch to fol­low the lim­it­ededi­tion Yaris GRMN (pic­tured left).

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