New importer stalls strategy to hit right time to Triumph
MOTORCYCLING
It’s been a rough ride for SA’s motorcycle industry in the past few years, particularly in the over-500cc market, which has dropped from 9,000 units sold in 2014 to 4,800 in 2018, and last year the market was down 26% on the year before.
Though Triumph’s market share increased from 5% to 7%, its sales volumes have shown a decline, which has prompted putting a hold on its Gauteng expansion plans.
“Given the current continued decline in the 500cc+ segment, we have decided to develop the Woodmead dealership building to a certain point and hold until we see some signs of turnaround in the market,” says Allen, who brings 24 years of automotive retail experience to his new role as CEO of Triumph Motorcycles SA.
The Fury Motor Group, established in 1995, is a diverse private motor group representing multiple automotive brands in Gauteng and KwaZulu-Natal.
“The current Sandton facility is a good home for now. Probably a bigger priority at the moment is to establish a retail presence in Cape Town, which we are focusing on for the second half of 2019,” says Allen. Triumph also plans to launch two new motorcycles here in March to bolster its range: the Scrambler 1200 and the Bonneville Speed Twin.
The Scrambler 1200 is a retro-styled, dual-purpose onand off-road bike, powered by a two-cylinder 1,200cc with outputs of 66kW and 110Nm.
While its styling is a throwback to a bygone era, the technology is up to date and includes ABS brakes, traction control and several riding modes (Road, Rain, Sport, Off-Road and RiderConfigurable). It also has all-LED lighting, keyless ignition, cruise control and a USB charger.
The Scrambler will sell in two versions: the dual-purpose XC and the more offroadfocused XE with longer-travel suspension, hand guards and an extra Off-Road Pro riding mode.
The Bonneville Speed Twin will join Triumph’s Modern Classic range as a custom roadster powered by the abovementioned twin-cylinder 1,200cc motor. It has all the latest electronics and riding modes, set into a retro-styled bike with premium detailing such as brushed aluminium front and rear fenders, and anodised forged aluminium headlight brackets.
An upright and relatively relaxed riding position make the new Speed Twin an approachable choice for new and old riders alike.
Pricing of the new bikes will be announced closer to the launch later in the year.
Established in 1902, Triumph Motorcycles is the largest British motorcycle manufacturer and has more than 750 dealers across the world.
The company produces about 60,000 motorcycles a year and has a market share of 6% of the over-500cc segment.
The 116-year-old brand has a strong following in this country with about 4,500 Triumphs on our roads. The Triumph Thruxton R was also SA’s 2016 Pirelli Bike of the Year, as voted for by a panel of motorcycle journalists.
ESTABLISHED IN 1902, MOTORCYCLES IS THE