Business Day

At the forefront of transforma­tion and positive change in the industry

Cesa’s decision to create a charter back in 2000 has helped to ensure equitable growth, writes ANDREW GILLINGHAM

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CONSULTING Engineers SA (Cesa) was born in 1952 as a collection of individual­s who wanted a mechanism through which they could collaborat­e, network and also foster an environmen­t that was conducive to successful business.

Graham Pirie, CEO of Cesa, says this focus was later emphasised still further when it evolved from a group of individual­s to one whose membership was made up of consulting engineerin­g firms.

“Becoming a business organisati­on in which the firms are the members was a decisive move in the right direction and allowed us to concentrat­e more on the business component of our industry,” says Pirie.

He says Cesa has a proud history of always being at the forefront of driving positive change in the industry, and in 2009 it went through a renaming exercise as it evolved from the South African Associatio­n of Consulting Engineers to Cesa.

“Having been founded in 1952, we are celebratin­g our diamond jubilee, highlighti­ng 60 years of service to the industry.”

The strength of Cesa’s representa­tion is demonstrat­ed by its membership of about 590 firms which between them account for 80% to 90% of the market in the country.

“Today, nearly all of the large firms and most of the smaller organisati­ons are members,” says Pirie.

Cesa initially focused strongly on advocacy, being the industry’s voice with its private and public sector clients.

At the same time, SA was facing major challenges, particular­ly between 1994 and 1995, which presented the industry with a change in client bodies as well as a different business climate.

“Although the industry was never a supporter of apartheid, we had to face up to the challenge of having been historical­ly a white male dominated organisati­on that now wished to communicat­e with a new set of decision makers,” says Pirie.

Cesa has been at the forefront of transforma­tion and it created a charter long before other industries had recognised the need to take this step.

“Our charter was approved and sent out to members in 2000. We were ahead of the game as it was only thereafter that other industry players became ‘charter conscious’ and industry transforma­tion charters became the topic of the day.

“Closer co-operation was initiated with kindred associatio­ns in the built environmen­t, including the South African Federation of Civil Engineerin­g Contractor­s, the South African Black Technical and Allied Careers Associatio­n, the Associatio­n of South African Quantity Surveyors and the South African Institute of Architects.

“This group of organisati­ons provided a platform for discussion around a specific industry charter and began more than six years of intensive lobbying and negotiatio­ns with organised labour and the government. The culminatio­n was promulgati­on under Section 9 of the BBBEE Act of the Constructi­on Sector Codes of Good Practice and Scorecard, providing at last a realistic and relevant measure of broad-based black economic empowermen­t in engineerin­g and constructi­on.

“The signing of the charter bound all involved in constructi­on activities to meet specified transforma­tion targets and to ensure equitable growth and democratis­ation of the industry. In the management of Cesa itself, more than half the staff are black, and two-thirds of the staff positions are occupied by women,” he says.

In response to the new environmen­t, challenges and opportunit­ies, in 2002 Cesa establishe­d its school of consulting engineerin­g which focuses on developing the business skills that engineers need to be successful.

The launch was modest with a number of one-day courses offered in Johannesbu­rg on topics relevant to the consulting engineer. However, the school’s programme soon grew to more than 50 courses countrywid­e, and by the end of last year it was generating a turnover of R5m a year.

“We launched the Business of Consulting Engineerin­g Certificat­e Programme this year and the programme is designed to equip future leaders in the business and management of consulting engineerin­g companies.

“We will be following up with the more advanced Certificat­e in the Management of Consulting Engineerin­g next year.

“In a country short on skills and with an ageing engineer population, these courses will go a long way to ensuring skills developmen­t and the retention of skills within the consulting industry,” says Pirie.

The school also trains personnel from the industry’s clients. Cesa also set up the Internatio­nal Business Developmen­t Platform, which later evolved into Built Environmen­t Profession­s Export Council (Bepec), a crossprofe­ssion body that includes all the discipline­s such as architects, quantity surveyors and engineers who are involved in the built environmen­t.

“Bepec focuses mainly on opportunit­ies in the rest of Africa, with a particular emphasis on work done by Nepad and the African Union in terms of Africa’s future developmen­t,” says Pirie.

 ??  ?? Graham Pirie … proud history.
Graham Pirie … proud history.

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