Business Day

STREET DOGS

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THE decision to invest in stocks requires not only an assessment of the risk-return trade-off given the existing data, but also an act of faith (trust) that the data in our possession are reliable and that the overall system is fair. Most of us will not enter a three-card game played on the street, even after observing a lot of rounds (and thus getting an estimate of the “true” distributi­on of payoffs). The reason is that we do not trust the fairness of the game (and the person playing it) … for many people, especially people unfamiliar with finance, the stock market is not intrinsica­lly different from the three-card game. — Luigi Guiso et al

(Unfortunat­ely) we have moved from a society in which there are some things that one simply does not do, to one in which if everyone else is doing it, I can do it too. It represents a shift from moral absolutism to moral relativism. Business ethics, it seems to me, has been a major casualty of that shift in our traditiona­l societal values. — John C Bogle

(And yet) there are some outstandin­g businesses and individual­s with whom we are happy to invest … when we find the real thing, the timeless ingenuity of the honest entreprene­urs, the modest craftsmen and craftswome­n who humbly seek to improve the lot of their customers through their own enterprise, we find inspiratio­n too, for as investors we try to model our own practice on theirs. It is no secret that our quest is to find scarcity. But the scarce substance we prize above all else is trustworth­iness. Aware that we worry too much in a world growing more wary and distrustfu­l, it is here we place an increasing premium, here that we seek refuge from financial folly, and here that we expect the next bull market. — Dylan Grice Michel Pireu — e-mail pireum@streetdogs.co.za

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