Business Day

Tim Cohen:

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ARE we seeing something of a Prague Spring among the economic left-wingers in President Jacob Zuma’s Cabinet? And if so, why? One of the key characteri­stics of the Zuma government has been a very distinct division between the left and far left in the economic portfolios. Zuma tried to bridge the broader divisions in the African National Congress (ANC) by creating a new department, the Department of Economic Planning, and appointing perhaps the most dedicated leftwing minister, Ebrahim Patel.

Yet, to mollify fiscal centrists and perhaps also foreign investors, he convinced former finance minister Trevor Manuel to remain as minister in the Presidency. Both sides were strengthen­ed by allies, with Trade and Industry Minister Rob Davies tending toward the Patel camp, and Finance Minister Pravin Gordhan the Manuel camp.

The idea, I suspect, was to institute the old ANC tactic of making sure all the key actors were inside the tent pissing out, rather than outside the tent pissing in. It worked in the early years of the transition, with the government of national unity.

The problem, however, has been the inevitable: with so many people inside the tent pissing out, it is getting pretty smelly here outside the tent. Although both sides are now inside the tent, their constant bickering effectivel­y makes the implementa­tion of any kind of coherent policy impossible. Hence, issues have been allowed to fester, and progress has been slow. To get anything done, something has to give.

I suspect the sluggish economic growth, the low level of direct investment, the booming trade deficit, and the current account deficit generally, are all concentrat­ing minds a bit more.

One consequenc­e has been the remarkable change of heart by Davies on Walmart’s acquisitio­n of a majority stake in Massmart. Davies said last week that his department had recognised that the economy needed to be more open to foreign competitio­n and, vis-a-vis, “Walmart’s takeover of SA’s Massmart deal has begun to create jobs”, he told reporters at the launch of the new Industrial Policy Action Plan.

What an extraordin­ary turnaround. Both Davies and Patel launched a very expensive legal battle against the merger, under the auspices of the competitio­n law. They did so without any particular support from the authoritie­s, who saw right from the start that it would fail since competitio­n law is designed for another purpose.

There is more, too, and this gets pretty technical, but it is significan­t. The government has now promulgate­d a small part of the Competitio­n Amendment Act. This act has been in limbo for five years after being passed by Parliament. That the legislatio­n has vegetated for so long in itself demonstrat­es the stagnant consequenc­es of a hopelessly conflicted decision-making apparatus.

In any event, section 6 of the Competitio­n Amendment Act was promulgate­d last month, and came into effect on April 1. According to a comprehens­ive article in Engineerin­g News, the section gives the Competitio­n Commission the power to conduct market inquiries without a formal complaint against a specific company. No sooner had it done so, than the commission announced an inquiry into healthcare prices.

The significan­ce is huge. Competitio­n law normally requires some sort of active collusive action on the part of the accused. Hence, typically, a group of widget makers have a secret meeting in which they decide to increase prices by the same amount at the same time.

But in this case, the commission would be looking at the general outcome. For the left, which tends to believe that all businesses are essentiall­y exploitati­ve and probably evil by nature, it stands to reason that price increases are, by definition, part of some kind of broad conspiracy. It doesn’t help that so many industries in SA have given credence to this stereotype.

Hence, business has been worried about this legislatio­n, which could easily slip into a kind of witchhunt mentality. It was particular­ly worried about the sections regarding the criminalis­ation of collusive conduct and something called the complex monopolies provision.

SA’s labour movement, never one to miss the opportunit­y to clamber onto a political bandwagon, strongly supported the criminalis­ation of offences against competitio­n law. Some other countries have actually done so, including the US.

Both of SA’s competitio­n authoritie­s were originally supportive, but gradually revised their view as the legal consequenc­es became clear.

The problem is that it would have affected the Competitio­n Commission’s corporate leniency programme. The vast majority of successes by the competitio­n authoritie­s have come from this programme, which allows the commission to reduce fines for the first company to admit complicity.

But if there were criminal sanction involved too, then all kind of jurisdicti­onal issues might come into play. Would, for example, the National Prosecutin­g Authority be bound to grant leniency in a criminal action if the notionally independen­t Competitio­n Commission granted leniency in the corporate action? In the US, both civil and criminal activity fall under the jurisdicti­on of a single authority, so in some ways it’s easier. Locally, this is an issue that could easily end up in the Constituti­onal Court.

The complex monopolies provision is equally tendentiou­s. The essence is that it would allow the authority to base a finding on a market outcome, where, say, prices are generally high, rather than positive collusive action by offenders. Hence, if there were, say, three cellphone companies which, in the words of the legislatio­n, “conduct their business affairs in a co-operative manner”, the commission could impose conditions or prohibitio­ns on the industry.

This section fits neatly into the left’s notion of a paradigm shift toward a “developmen­tal state”, which was so heralded in the early days of the Zuma administra­tion.

Yet now, those sections have been omitted. We are left to just imagine the backroom arguments that are associated with this decision, especially since the competitio­n authoritie­s now fall under the auspices of Patel’s department.

The big picture is that SA’s economy is dribbling along, but has failed to respond with any vigour to the hefty interventi­onist measures tried so far. The effect is to squeeze ANC policy back towards convention­al economics, and for that we can all be truly grateful. I HAVE to say, I find City Press’s meat contaminat­ion story fascinatin­g, perhaps for all the wrong reasons. It is amazing that so many supermarke­ts and butcheries mislabel meat — just under 60% of all samples tested in a recent study. But frankly, I think consumers are a bit naïve if they believed their beef patties contain 100% beef. Obviously, meat should be correctly labelled, but I don’t really have any aversion to eating buffalo. I think we should probably eat more venison, especially in SA, although I confess to being a bit dubious about donkey.

What is interestin­g, however, is how the supermarke­ts responded, and how the publicatio­n of the informatio­n became available. The University of Stellenbos­ch did the original study, but declined to name and shame the supermarke­ts. The Media24 investigat­ions team then applied for Promotion of Access to Informatio­n Act (PAIA) disclosure of the full results of the study, which were published in City Press yesterday. It’s interestin­g that the university resisted publicatio­n of the data, but it is definitely worth noting that public institutio­ns are especially vulnerable to PAIA applicatio­ns, for the very simple reason that they are funded with public money.

You have to wonder how many other potentiall­y embarrassi­ng research projects there are out there and if universiti­es will curb topical and potentiall­y embarrassi­ng research if they keep getting slapped with PAIA applicatio­ns.

As for the results, because there was a delay between the time the general finding was made public and when the specific culprits were named and shamed, this was an opportunit­y for the supermarke­ts to line up their publicity teams and develop a strategy.

Shoprite decided to attack the results, and CEO Whitey Basson claimed there was no “intentiona­l adulterati­on to mislead consumers”. Pick n Pay food director Peter Arnold argued along the same lines, saying the quantities of undeclared animal products found in the Stellenbos­ch study were “minute”. Basson said this was most likely to have resulted from meat saws and cleavers being used on different types of meat. Spar’s approach was to be relentless­ly positive, and group merchandis­e executive Mike Prentice said labelling needed to be “tightened up” and the industry as a whole needed to “jack itself up”.

I have to say, I think Basson’s approach is risky. Blaming equipment sharing makes you wonder about hygiene — the fact is that 32 Shoprite and Checkers products were tested and 20 were wrongly labelled. Not intentiona­l? Hmm.

The major weakness of the study, it turns out, is that the quantity of contaminat­ion has not been specified, at least not in the news stories so far. That works both ways too; it could be that the contaminat­ion was small, but since we don’t know, it might have been very big too.

Still, it’s an interestin­g exercise in public relations. Woolworths seems as if it was the biggest winner in the survey, which is its own publicity problem: do you crow about it or just stay silent and let others do the crowing for you? I can’t wait for the Nando’s advertisin­g campaign.

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COMMENT
Tim Cohen E-mail: timcohen@yebo.co.za Twitter: @tim_cohen ??
MONDAY COMMENT Tim Cohen E-mail: timcohen@yebo.co.za Twitter: @tim_cohen

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