Business Day

STREET DOGS

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WE TAKE at face value the idea that large bonuses are the chief motivation for business leaders. But Ian Rhymers, of the psychology department of City University, offers a different perspectiv­e. “There is limited evidence,” says Rhymers, “on the effect that bonuses can have. But, basically, it involves two assumption­s: that if you pay people depending on how well they perform they are more motivated to perform well; that if they are more motivated to perform well, they will perform better.

“The evidence is that at times neither of these hold true. There are intrinsic and extrinsic motivation­s. Extrinsic motivation­s are those rewards, like bonuses, coming from the outside. Intrinsic motivation­s are one’s sense of doing a good job. And several classic studies — children being paid for doing puzzles, charity workers being paid for raising funds — have shown that intrinsic motivation tends to crowd out extrinsic rewards. “We don’t assume nurses and social workers need bonuses to work hard, we just assume that they want to … so what’s different about CEOs?” asks Rhymers.

As to whether they will perform better and achieve more, it’s at the bottom of a firm’s hierarchy that bonuses are more effective — where speed matters, where efficiency matters — on a production line, or picking fruit. Those at the top of an organisati­on, who have to think creatively and problem-solve, may in fact perform worse with bonuses hanging over them. “Whether this applies to your standard CEO is debatable,” says Rhymers, “but it does raise the possibilit­y that bonuses create additional pressure and divert attention from the task at hand.”— Adapted from BBC Radio 4’s All in the Mind. Michel Pireu — e-mail pireum@streetdogs.co.za

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