Business Day

The (human) brain behind making our devices much more ... well, human

- CHARLES CLOVER

ANDREW Ng is hunched over his smartphone in a pantomime of keypecking, typo-ridden discomfort.

“This is how we do it today,” says the chief scientist for Baidu, China’s largest search engine.

“And this is how we should be doing it.” He sits back in his chair, speaking to no one in particular with his phone placed on the table.

The one-finger typing agony of millions of smartphone users should one day become a thing of the past, he says. All it would take is the creation of a reasonably accurate, pocket-sized electronic version of a human brain.

Ng is an expert in deep learning, a branch of artificial intelligen­ce that focuses on teaching computers how to talk, listen, read and think like us. The area is fast becoming a priority for the world’s biggest technology companies, including Baidu, as it tackles the era of the mobile internet.

“The whole world is switching to mobile devices but no one has created a usable interface to input into the devices,” he says. With the developmen­t of artificial intelligen­ce, “soon you’ll be able to order food and just say ‘Can I have some food delivered to my house before I get home?’ out loud. It won’t even feel like technology, it will just be in the background.”

In addition to better voice recognitio­n, artificial intelligen­ce is being talked about for any number of uses, from predicting advertisin­g clicks to recognisin­g faces.

Since joining Baidu last year, Ng has been steadily working to implement this vision. A Briton with Chinese roots, in 2011 he founded Google Brain, the US technology group’s deep learning project, and led it until he joined the Chinese company last year.

Poaching him was regarded as a coup in the technology world. He calls the advanced computers at Baidu’s Sunnyvale, California, lab “rocket engines” whose software can be taught to mimic the functionin­g of the human mind.

Their “fuel” is data, which he gets from Baidu’s trove of online video and audio output as he works to teach the electronic brain to listen and speak.

The company has an advantage in deep-learning algorithms for speech recognitio­n in that most video and audio in China is accompanie­d by text — nearly all news clips, television shows and films are close-captioned and almost all are available to Baidu and Iqiyi, its video affiliate.

While a typical academic project uses 2,000 hours of audio data to train voice recognitio­n, says Ng, the troves of data available to China’s version of Google means he can use 100,000 hours.

He declines to specify just how much the extra 98,000 hours improves the accuracy of his project, but insists it is vital.

“A lot of people underestim­ate the difference between 95% and 99% accuracy. It’s not an ‘incrementa­l’ improvemen­t of 4%; it’s the difference between using it occasional­ly versus using it all the time,” he says.

Thanks to the strides made in Chinese language voice recognitio­n — a particular challenge because of the number of homonyms and the importance of context — Baidu will soon roll out Deepspeech, a voice recognitio­n software that is similar to Apple’s Siri.

Other Chinese companies, including Alibaba and Tencent, are making advances in artificial intelligen­ce but thanks largely to Ng’s reputation, Baidu is judged by industry experts to be ahead of its domestic peers, alongside US rivals Facebook, Google and IBM.

“Artificial intelligen­ce is an oligopoly,” says Yang Jing, founder of AI Era, an associatio­n for the artificial intelligen­ce industry in China. “It’s a game for the titans.”

Baidu already saves $2.7m a day at its data centres by using deeplearni­ng algorithms to predict harddrive malfunctio­ns, and it is using artificial intelligen­ce to optimise the use of advertisem­ents and photos to improve clickthrou­gh rates. It would not say how much it is spending on artificial intelligen­ce developmen­t.

But in spite of lofty long-term ambitions, translatin­g deep learning into moneymakin­g projects is still largely on the horizon.

Ng is undaunted. “There’s no question that it is creating huge economic value; there’s no question that this will continue to create huge advances,” he says. “There is still a huge gap between the way machines learn and the way humans learn.” Financial Times Limited 2015(c)

 ?? Picture: BLOOMBERG ?? Andrew Ng is using deep learning, a branch of artificial intelligen­ce, to find new uses in other fields, from predicting advertisin­g clicks to recognisin­g faces. He was poached from Google by Chinese search engine Baidu.
Picture: BLOOMBERG Andrew Ng is using deep learning, a branch of artificial intelligen­ce, to find new uses in other fields, from predicting advertisin­g clicks to recognisin­g faces. He was poached from Google by Chinese search engine Baidu.

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