Business Day

Swedish shopping frenzy

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Swedish retailer H&M opened its second South African outlet when it welcomed customers to the 2,700m2 store in Sandton City last Saturday. Fans began queuing for the opening 24 hours prior. Those in the queue, which eventually included more than 1,200 people, received wristbands and goodie bags. The first H&M store opened at Cape Town’s V&A Waterfront earlier this year. The opening marks the first of several Gautengbas­ed H&M stores with outlets in the Mall of the South, Clearwater and the new Mall of Africa due to open within the first part of next year.

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