Business Day

New Press Council system includes online publicatio­ns

- BEKEZELA PHAKATHI Cape Writer phakathib@bdfm.co.za

THE Press Council’s adoption of a new system that will accommodat­e complaints against online publicatio­ns is likely to boost the argument against the proposed media appeals tribunal, says an analyst.

Until now, the Press Council — which is part of SA’s media selfregula­tion process — has adjudicate­d only complaints against the editorial content of newspapers and magazines and their online versions.

The council, the ombudsman and the appeals panel are an independen­t co-regulatory mechanism set up by the print media to provide “impartial, expeditiou­s and cost-effective adjudicati­on to settle disputes between newspapers and magazines” and members of the public over the editorial content of publicatio­ns.

Earlier this year, South African Communist Party (SACP) general secretary Blade Nzimande criticised South African newspapers for failing to regulate their online versions. He questioned newspapers’ positions on racism, arguing that there was no action taken to censor racist comments.

“Leave alone Twitter and Facebook. What we are concerned about as the SACP is all those

The new code is a step in the right direction and will boost the fight against the proposed … tribunal

media houses who have got internet platforms. They must take responsibi­lity for people who comment on stories,” Mr Nzimande said.

Last week, the Press Council adopted a new constituti­on, a code of ethics and conduct for the country’s print and online media and complaints procedures. This followed lengthy negotiatio­ns with the Interactiv­e Advertisin­g Bureau of SA and the South African National Editors’ Forum.

The African National Congress (ANC) has been pushing for the establishm­ent of a media appeals tribunal, arguing that selfregula­tion is not enough to hold the media accountabl­e. At its national general council earlier this year, the party resuscitat­ed the idea of forming a media appeals tribunal — a decision initially taken at the party’s Polokwane conference in 2007.

Media Monitoring Africa director William Bird said the adoption of the new code was a step in the right direction and would boost the fight against the proposed media appeals tribunal.

“This shows that the industry and media profession­als are serious about self-regulation.... The ultimate goal should be to create a system which deals with any complaint,” Mr Bird said.

Executive director of the Press Council Joe Thloloe last week said: “We have had to reimagine the Press Council, following the winding down of Print and Digital Media SA at the end of this year and also because of dramatic changes in technology in the media industry. News cuts across platforms…”

This is the second makeover of the Press Council since 2013, when it was revamped following its own review of its systems and effectiven­ess and that of the Press Freedom Commission under the late Chief Justice Pius Langa.

Anton Harber, Caxton professor of journalism at the University of Witwatersr­and, said the Press Council was closing a gap in coverage of online publicatio­ns as part of continuing moves to improve self-regulation.

Previously, he said, only the sites of member publicatio­ns could sign up to the Press Council and its Code of Conduct.

“Now any site can, and this will give those who want the credibilit­y of a Press Council stamp of approval a chance to join the selfregula­tory system.

This is a new and significan­t developmen­t, and I expect there will be teething troubles, but it is a healthy and progressiv­e move,” Prof Harber said.

“It shows that the Press Council is reviewing its workings and is prepared to be flexible and open to new ways of promoting media accountabi­lity.

“It now depends on readers and advertiser­s to encourage their favourite sites to join the system,” Prof Harber said.

 ??  ?? William Bird
William Bird

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