Business Day

Richemont warns of 45% profit drop

- COLLEEN GOKO Retail Writer

INVESTORS are calling time on Richemont’s impressive growth of previous years, as the sparkle of the luxury goods sector fades. In a trading update released on Wednesday, the owner of Cartier warned that first-half profit would decline about 45%.

The usually popular randhedge share closed more than 4% down on the day.

Informatio­n from financial market data company Iress shows a year-to-date decline in Richemont’s share price of 24% from a 6.29% gain by the end of 2015. This year could mark the first time since 2008 that the company experience­s a sharp drop in value.

The Asia-Pacific region has been its crown since 2001, with Richemont’s sales there generally outpacing group sales.

But Nic Norman-Smith, chief investment officer at Lentus Asset Management, said: “Chinese consumers have come under some pressure recently as their economic growth rate slows, and the anticorrup­tion measures put in place appear to have also hampered demand for luxury goods.

“The share prices of luxury goods companies have fared even worse, because many investors extrapolat­ed their strong growth and assigned valuations that were simply too optimistic. Investing in even the best businesses at too high a price can lead to subpar investment returns.”

Electus Fund Managers equity analyst Neil Brown said other factors affecting the luxury goods market included a surplus in watch inventorie­s, especially in Asia; a slowdown in global travel, which is a key source of

luxury goods spending; and a change in customer preference to “travel experience” over “shopping experience”.

“Our Electus clients do not own Richemont shares, as we still believe that the share is overvalued. The five-month sales update was very disappoint­ing, [especially] the jewellery slowdown, as this area had previously been much more resilient than watch sales,” Brown said. The Geneva-based group said sales fell 14% in the five months to August from the year-earlier period at actual exchange rates.

At constant exchange rates, sales fell 13%.

Mergence Investment Managers portfolio manager Dirk Steyn said the results were on the extreme weak side of the consensus expectatio­n. “There was a hope in the market that the Jewellery Maisons would have been more resilient,” said Steyn. In its announceme­nt, Richemont said the “current negative environmen­t as a whole is unlikely to reverse in the short term”.

Steyn said: “This is a much more negative statement than some market participan­ts expected and will affect the medium-term forecast of Richemont’s prospect, to be downgraded by analysts, and we should expect the stock to remain under pressure.”

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