Heineken inroads
Heineken’s introduction of Sol Mexican lager to SA in September forms part of a plan to boost its market share in the country. It planned to add more premium brands, country head Ruud van den Eijnden said.
Heineken’s introduction of Sol Mexican lager to SA in September forms part of a plan to boost its market share in the country. It planned to add more premium brands, country head Ruud van den Eijnden said.