Business Day

Manufactur­ing stimulus is vital

• No need for new special economic zones with settled areas such as Vaal Triangle available

- André de Ruyter De Ruyter is chairman of the Manufactur­ing Circle and CEO of listed packaging group Nampak

Statistics SA said on Tuesday that unemployme­nt was 26.5% in the last quarter of 2016. There had been a small fall in the total, with 44,000 new manufactur­ing jobs. However, the jobless number is still far too high.

Many young people have given up looking for work. From any number of perspectiv­es, this is a crisis, and deserving of every bit of effort and attention that we as a country can throw at solving this problem.

Jobs cannot be created by legislatio­n, however. They can only be created through growing our economy. And the employment opportunit­ies we want are decent jobs that will contribute to social stability and cohesion through meaningful participat­ion in the formal economy. These jobs can be created in the manufactur­ing sector, which at the moment is idling at 13% of GDP instead of revving at 30%, where comparativ­e studies suggest SA should be performing for our stage of economic developmen­t.

If we could lift manufactur­ing output so that it does, indeed, account for 30% of GDP, we would give a major boost to the economy. Reversing the loss of close to 500,000 manufactur­ing jobs that has occurred since the early 1990s would be a first step. The Manufactur­ing Circle estimates that getting manufactur­ing to 30% of GDP would create close to 1-million jobs.

SA’s automotive industry has demonstrat­ed that we can be globally competitiv­e in manufactur­ing given the right regulatory structure and investment climate. Cars made in SA drive on roads all over the world. We need to replicate this success story across other sectors and it starts by making products consumers want to buy.

Indian Prime Minister Narendra Modi has realised that manufactur­ing is the key to growing his economy. His Make in India campaign puts focus and effort into attracting investors to set up shop in India. Trotting out the old mantra that SA is open for business is not enough to persuade internatio­nal investors that we are the preferred investment destinatio­n.

So what is holding back South African manufactur­ing? Imports are one reason for the erosion of our manufactur­ing base and there is no shortage of examples where a boost in local manufactur­ing could not only reduce the volume of imports but give a boost to our exports as well. A recent statement by Department of Trade and Industry director-general Lionel October that SA is “naïve” to lower tariff barriers is spot on: there will always be a competing country where government­s will give higher subsidies and where workers are prepared to work for lower wages.

So a race to the bottom to outcompete lowest-cost countries on an uneven playing field only leads to the decimation of your own manufactur­ing base and exporting of jobs.

Blunt protection­ism is not the answer, but a carefully modulated import tariff structure, targeting tariff code evasion, quick responses to dumping and a full understand­ing of nontariff barriers, subsidies and support by their own government­s for exporters to SA, will go a long way to helping local manufactur­ing to compete.

Raising a wall of tariff barriers to protect inefficien­cy and low productivi­ty at the expense of the consumer clearly isn’t the way forward either.

Manufactur­ing in SA needs to invest in skills and machines to be globally competitiv­e. It is my contention that the skills gap is not particular­ly severe at shop floor level, but rather at middle management. We need to get better at the hard-core skills of running a factory, planning production and optimising inventory, while meeting customer requiremen­ts.

The Department of Trade and Industry-led incentive scheme under section 12i of the Income Tax Act has been very successful in fostering investment in new productive capacity. Competing for scarce resources against other government priorities, however, has led to other incentive programmes, such as the Manufactur­ing Competitiv­eness Enhancemen­t Programme (MCEP), to be suspended. The one thing investors crave above all is certainty and incentive programmes have to be sustained if they are to be effective.

Just as the fiscus giveth incentives, so it also taketh through taxes. While we understand that revenue is under pressure, the flurry of new taxes being considered (carbon tax, sugar tax, packaging tax) is not going to entice investment that, through job creation and company profits, enhances tax revenue in the long run.

When investment­s are made in new factories, billboards are put on lampposts, ribbons are cut and plaques are unveiled by dignitarie­s. When a factory shuts down it is very often not reported. Workers are paid severance packages, supplier contracts are terminated and products are imported from India or China.

And thus deindustri­alisation happens. Not with a bang, but with a whimper. Driving through the Vaal Triangle, where job losses have been particular­ly severe, it is clear that the once proud home of some of our major industries is turning into a rust belt of disinvestm­ent.

The government has published a policy on special economic zones (SEZs), which seeks to create new hubs where manufactur­ers can set up shop for exports. But what about stretching the concept to include the Vaal Triangle, where existing infrastruc­ture is in place, where there is a large population of unemployed workers, where we already have schools, universiti­es and hospitals and where we are on the doorstep of the biggest regional market in SA, Gauteng?

Work is already under way to prepare the groundwork for a Vaal Triangle SEZ. It’s one of the proposals being considered by the task teams set up by the Treasury to ignite job creation and growth. CEOs of large companies that have operations in the area have given their support to this initiative.

Lots more work is necessary, but this is not a moon shot; the taxpayer will not be asked to invest huge amounts in infrastruc­ture in the middle of the veld, like an apartheid-era decentrali­sation policy.

Nor will years of work be required to build new roads, pipelines and railway lines. It’s already there and by and large it is not used to full capacity. What we need is the package of investment incentives under the act that will allow investors to create growth and jobs. We don’t think government should pick industries and winners. That should be left to the market. What government can do is to create the ecosystem in which business can set up factories. The SEZ policy provides the ideal vehicle for this.

Aiming for 1-million new jobs by boosting manufactur­ing through a competitiv­e and responsive global trade policy, improving competitiv­eness and making products in SA that consumers clamour to buy may seem like a pipe-dream. But surely the alternativ­e of waiting for the decline and fall of industry through inaction is just not on? Business, labour and government can and must solve this equation in the national interest.

RAISING A WALL OF TARIFF BARRIERS TO PROTECT … LOW PRODUCTIVI­TY AT THE EXPENSE OF THE CONSUMER ISN’T THE WAY FORWARD EITHER

 ?? /Robert Tshabalala ?? Job at hand: The automotive industry shows that SA can be competitiv­e in manufactur­ing, given the right regulatory structures and investment climate.
/Robert Tshabalala Job at hand: The automotive industry shows that SA can be competitiv­e in manufactur­ing, given the right regulatory structures and investment climate.

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