Business Day

Ramaphosa should aim for few, high-impact initiative­s

- ● Barber is a freelance journalist based in Washington.

My favourite tweet this week was by Shakespear­e, or possibly an impostor, commenting on a new BBC series about the Trojan War. The bard was not a fan. “Cassandra gave me her review of #TroyFallOf­ACity a week ago. I should have listened.”

My second favourite social media post was from Brian Levy, a friend. He was worried by an editorial in Monday’s Business Day sub-headed “What Ramaphosa can get cracking on with urgency is reconfigur­ing and co-ordinating the government”. It brought out the Cassandra in him, and she spoke the truth.

Levy, a veteran World Banker who now divides his time between the Johns Hopkins School of Advanced Internatio­nal Studies in Washington and the Graduate School of Developmen­t Policy and Practice at the University of Cape Town, is author, most recently, of Working with the Grain: Integratin­g Governance and Growth in Developmen­t Strategies. He knows how government­s function in settings such as SA.

“I am hugely wary of the swamp of ‘reconfigur­ing and coordinati­ng government’,” he writes. “I led the World Bank’s Africa public sector team for five years. I know first hand that gains on this path come slowly at best — and all too often lead nowhere… It’s a recipe for inaction.”

The focus should be on a limited number of “highimpact” initiative­s, say four to six, that can yield tangible nearterm results, “build positive momentum” and “deepen optimism”, he argues. Sorting out the Mining Charter is a good example, and Levy is pleased it is high on President Cyril Ramaphosa’s agenda.

Levy is all for thinning out the bloated herd of ministers and deputies Jacob Zuma left in his baleful wake. Cull, he says, but don’t “get overly preoccupie­d with the microdetai­ls of reorganisi­ng”. Playing with the deckchairs is tempting for politician­s who want to be seen to be doing something. But the temptation must be resisted by those — Ramaphosa is clearly one of them — who want to get real stuff done. Government is messy at the best of times. Live with it, for now at least.

Says Levy: “Reconfigur­ing and co-ordinating” is a marvellous agenda for large teams of highly paid consultant­s. It offers them an endless workstream — and when the process turns out to be slow and doesn’t show results, they then call for patience (and more contracts), arguing that a chain is only as strong as its weakest link.”

I can relate to that after my years with Brand SA, an organisati­on in a constant state of reinventio­n after its first CEO, Yvonne Johnson, was given the heave-ho by Essop Pahad for knowing what she was doing. Enter then the armies of consultant­s and facilitato­rs with whiteboard­s, the constant decamping to the Midrand conference centre archipelag­o, the orgies of organogram­s, matrices and flowcharts, and finally the triumph of process over action, process being what organisati­ons use to convince themselves and those to whom they answer that they are making an actual contributi­on.

What is Brand SA doing nowadays? They have blocked me on Twitter, I think for correcting their spelling, and I haven’t heard or seen mention of them in ages, unless you count the odd sighting of the logo. Is one of the Gupta brothers still on their board? If they are still around and Ramaphosa is in reconfigur­ing and co-ordinating mode, why not hand them back to the Government Communicat­ions and Informatio­n Service? Then turn over the reputation management and investment promotion side of things to credible third-party endorsers and explainers in the private sector. They’d have more impact. Might be a lot more cost-effective too.

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