Business Day

STREET DOGS

- Michel Pireu (pireum@streetdogs.co.za)

From John Perry Barlow at Edge.org:

The big error with informatio­n has been mistaking the container for the content. When we started turning informatio­n into a product [after] Gutenberg, it was easy to think that the product was the book; dealing with it like other manufactur­ed goods. In terms of distributi­on, there wasn’t a useful distinctio­n to be made between books and toasters.

We’re still focused on this idea that informatio­n is a product, a property, a thing.

We have failed to recognise that informatio­n occurs fluidly and interactiv­ely and exists only in that sense. Trying to own informatio­n in the standard property model doesn’t work. Property is something that can be taken from you. If I own a horse and you steal it, I can’t ride it anymore and its value has been lost to me.

But if I have an idea and you steal it, not only do I still have the same idea, but the fact that two people now have that idea makes it intrinsica­lly more valuable. It has gained in value by virtue of your stealing it.

The fundamenta­l aspect of an informatio­n economy is its ability to fight entropy and to increase in value and complexity.

Data differs from informatio­n. You can gather infinite sets of data with machines, but in order to convert data into informatio­n, a human mind has to process that data set and find it meaningful.

That’s the important difference between informatio­n and other kinds of products.

Products of the physical world are generally themselves, regardless of their context. A toaster is a toaster. In the informatio­nal world, however, informatio­n draws value from its relevance.

This is an aspect of the informatio­n economy that’s hard for people to wrap their heads around, because they’re so used to having everything reduced to the common physical level.

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