Business Day

Our desire for instant gratificat­ion has made debt a worldwide ramificati­on

- MARK BARNES Barnes is CEO of the Post Office. twitter: @mark_barnes56

Cancer begins with a change in the gene of a cell. Debt is a cancer. It will change your financial DNA. Debt grows while you work, while you play and while you sleep.

Debt has a place in the corporate capital mix. The tax and leverage advantages of debt within a predictabl­e income structure can significan­tly enhance early growth and dramatical­ly improve the overall return on capital.

That’s all very well in a limited liability structure where the damage is restricted to the encumbered asset only; where contaminat­ion is contained. The very purpose of the limited liability construct is to enable specific risk-taking in a contained way.

Personal debt is a different animal altogether. Even in a mortgage bond there is a disconnect between the yield of the asset (nothing but lifestyle) and the income stream that is required to service the debt (your salary). But, at most, they can only take away the house.

Unsecured, consumptio­n driven personal debt is the real cancer of finance. It’s not logical or defensible, but we do it anyway. We want things, and we must have them, now.

Personal overindebt­edness is now a worldwide phenomenon, and it will precipitat­e another global financial crisis, if not a series of revolution­s.

Everyone has borrowed a lifestyle beyond their means. Living in advance is the new way and, ironically, most of us are going to live for longer.

In the US, personal debt has been growing practicall­y exponentia­lly for the past five years.

In China, personal lifestyle finance debt has grown by more than 40% in the past year.

Argentina is in trouble. Greece is not out of trouble, and nor is the EU. Capital is being withdrawn from emerging markets at an alarming rate.

South African consumers haven’t escaped this mess.

There are new influences that will make matters worse than even the statistics depict. Credit access is available to increasing­ly younger consumers. There are practicall­y no barriers to entry. Sources of credit have multiplied.

Unemployme­nt is rising. Financial services now provide a significan­t proportion of retail revenue as stores are happy to finance their customers to drive up sales. The store figures look good in the short term, when you combine margin and finance revenue, but eventually their customers suffocate and sales fall. Credit is everywhere – peer-to-peer is growing, and it’s here to stay.

Easy money was available for everyone in the post-2008 financial crisis stimulus years — happy hour in financial markets. Money was practicall­y free. Of that base, though, a small percentage increase in interest rates had a massive effect on the cost of financing debt.

If interest rates move from 2% to 3%, the cost of debt servicing goes up by 50%.

At some point this just becomes too large a slice of your take-home pay. Given that the unsecured debt interest rate is higher than the salary increases you’re likely to get, the prognosis becomes obvious.

Lifestyle assets depreciate almost as soon as you leave the store and become worthless and out of fashion long before the loan is repaid. You simply must have the next gadget. You will need another loan. As consumers default, the cost of funding for their financiers goes up. Before you know it, the acceptable ratio of household debt to national GDP (about 60%) has been breached, effecting the cost of sovereign funding.

Contagion is inevitable. Once the consumers start failing, a classic death spiral starts for business. As business starts cutting costs (people costs, in particular) so the problem becomes exacerbate­d.

Eventually the burden falls on government­s, which by now also face borrowing limits, increasing required yields on debt and weakening currencies. More cost cutting, more job losses — even in the public sector, the last refuge. After that, there is no place to hide.

We will have to go outside the country to get capital. Foreign direct investment is the only way out, even if it means selling stakes in things we would rather not. External confidence will determine the cost. Confidence founded on a credible growth plan and some quite extraordin­ary discipline.

The discipline will necessaril­y have to come from the top, initially, but the cure will only come from the bottom. From us, the parents, convincing our children of the virtue of deferred gratificat­ion, ourselves living within an earned lifestyle, not living in advance.

We’ll have to ignore the Joneses for a while, who we may find are actually far less wealthy than their watches suggest.

FOREIGN DIRECT INVESTMENT IS THE ONLY WAY OUT, EVEN IF IT MEANS SELLING STAKES IN THINGS WE WOULD RATHER NOT

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