Business Day

Stick to the message

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With less than a month until the midterm US elections, it’s time for Democrats to hunker down and get serious about their messaging. In the dispiritin­g aftermath of the Supreme Court confirmati­on circus, this means taking a couple of deep breaths, not flipping out over the Republican­s’ purported “Kavanaugh bounce” (which might be more of a hiccup) and focusing on a few key issues that resonate with a broad swathe of voters.

Republican­s are twitchy about their electoral prospects. They know that midterm elections tend to go poorly for the party that holds the White House, just as they are aware that President Donald Trump, while beloved by the base, has a popularity problem among the wider electorate. As part of this base-stroking, Republican­s are eager to keep the debate raging over their freshly confirmed, ultra-polarising Supreme Court justice Brett Kavanaugh. The brutal fight to seat him, which morphed from an inquiry into the judicial fitness of one man into a culture-war cage match over women’s rights and shifting sexual mores, electrifie­d many left-leaning voters. But it also stirred up die-hard Republican­s, potentiall­y endangerin­g the “enthusiasm gap” Democrats had been enjoying.

Thankfully, Democratic leaders in both chambers of Congress seem to recognise this and are encouragin­g their members to pivot toward issues aimed at bringing more people into the fold. In the Senate, they have said they will fixate on healthcare in the coming weeks, with special attention paid to protection­s for people with preexistin­g conditions. This is a wildly popular provision of Obamacare, and one on which Republican­s know they are vulnerable. /New York, October 11

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