Business Day

Taxes in the name of health not so healthy for personal freedoms

- Jasson Urbach ● Urbach is an economist and director of the Free Market Foundation.

From 1993 to 2002, purely to raise revenue, a tax was levied on soft drinks and mineral water. with On April April 1 (and ’nothingFoo­l s Day), the to do government decided to reintroduc­e this tax, calling it a “health promotion levy”.

The state coffers now may be slightly healthier as a result, but consumers, particular­ly low-income individual­s, are worse off because of the government’s insatiable appetite to tax citizens.

The Treasury claims the “new” tax is not a revenuerai­sing mechanism but rather a genuine attempt to deal with SA’s rising rate of obesity. And it seems surprised that it has raised more money than expected. But putting aside the fact that the “health promotion levy” only targets sugary drinks and is therefore clearly discrimina­tory and arbitrary, it has not been ring-fenced, which raises an interestin­g dilemma.

If, as the Treasury claims, it is not a revenue-raising scheme, then another tax should have been reduced or done away with. Instead, what we have is a new tax in addition to an increase in VAT, a regressive tax that disproport­ionately affects the poor. And, as a consequenc­e, we have a significan­tly higher tax-to-GDP ratio.

Broadly speaking there are two types of taxes: direct and indirect. Direct taxes, such as personal and company taxes, are paid to the government. Indirect taxes are collected on behalf of the government by intermedia­ries such as retail outlets. The most common example is VAT.

Most indirect taxes are stealthily applied only to certain goods and services, to the extent that some people are not even aware that their purchases of these goods include tax. These taxes are typically referred to as “soft taxes” because they can be easily imposed without the public objecting too much or even realising they are there.

Prime examples are fuel levies, which constitute almost 40% of the price of petrol, and the so-called sin taxes, levied mainly on alcohol and tobacco products.

What government­s the world over fail to recognise is that what people do with their own bodies is none of the state’s business. Imposing a soft tax on sugary drinks is a blunt instrument that, besides underminin­g consumers’ individual liberties, will not result in any perceptibl­e difference to obesity rates.

Urbanisati­on, an abundance of easily available calories and modern lifestyles with few physical demands make it easy for people to store surplus energy. Government­s cannot change these circumstan­ces without resorting to North Koreanstyl­e famine-inducing dictatorsh­ips. Energy intake is just one of the many factors that require considerat­ion. The way people eat, drink and move has changed in the past few decades.

Other factors influencin­g obesity include the food environmen­t, types of food consumptio­n, physical activity, individual psychology, societal influences, genetics and multiple biological responses. The individual­ity and complexity of the human response is part of the reason government interventi­ons fail.

Tax legislatio­n, subsidies, dietary guidelines and food labelling requiremen­ts cannot be tailored to suit individual circumstan­ces. Reductioni­st approaches to weight loss are ineffectiv­e on a population­wide scale.

Lowering obesity rates is not an impossible goal. The ability of some previously obese individual­s to adjust their behaviour and lifestyles to attain a healthy weight is testimony to this. Tackling obesity needs to be more personalis­ed to accommodat­e vast metabolic diversity and differing circumstan­ces.

GOVERNMENT INTERVENTI­ON SHOULD BE RESISTED, AND PEOPLE ALLOWED TO FIND SOLUTIONS THAT BEST MEET THEIR UNIQUE NEEDS

Individual empowermen­t, education and personal or community-led efforts would be more effective than punishing taxes and manipulati­ve social engineerin­g. Government interventi­on should be resisted, and people allowed to find tailored solutions that best meet their unique needs.

Ultimately, better health outcomes can only be achieved by consumers taking charge of their own lives. A more durable strategy would be to educate individual­s about the benefits of a balanced, nutrient-rich diet. There can be no disputing the fact that a wealthier nation is a healthier nation. However, taxing a nation is a sure way to prevent citizens from being able to afford to make healthier food choices.

The tax on sugary drinks further erodes our personal freedoms. Yesterday, the target was tobacco and alcohol, today it is sugary drinks, tomorrow it could be sweets, chocolates and artificial sweeteners. The range will only get wider, and in time government-imposed restrictio­ns may well encompass minimum amounts of exercise and how long you should be out in the sun. Choices will no longer be yours to make — all in the name of your health.

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