Business Day

Renamed insurer MMH goes in-house to fill two key executive posts

- Londiwe Buthelezi Business & Financial Writer buthelezil@businessli­ve.co.za

SA’s fourth-largest insurer, Momentum Metropolit­an Holdings (MMH), has appointed new executives for its health administra­tion and employee benefits businesses as it ramps up its efforts to regain market share.

MMH, which changed its name from MMI Group in July, decided to appoint internal candidates Dumo Mbethe and Hannes Viljoen to fill the vacancy left by Thinus Alsworth-Elvey, who was poached by Sanlam in April.

Alsworth-Elvey was the CEO of the Momentum Health and Momentum Corporate business units. MMH has decided to split the management of the two businesses.

Mbethe will become the CEO of Momentum Corporate on September 16 and Viljoen will take over as CEO of Momentum Metropolit­an Health on September 1.

The appointmen­t of internal candidates is in keeping with most of MMH’s key appointmen­ts since the departure of group CEO Nicolaas Kruger in February 2018.

Kruger stepped down following a challengin­g period for the group characteri­sed by the constant decline of its financial performanc­e and the departures of a number of executives.

To “reset” its business, MMH brought back former Momentum executives Hillie Meyer and Jeanette Marais as CEO and deputy CEO of the group.

MMI also promoted its then CFO Risto Ketola to become the group’s financial director.

But despite its attempt to turn the business around, which saw MMH exiting several other African countries and subsequent­ly reporting a net profit in the first half of its 2019 financial year, the insurer’s share price continued to lose 13% of value in the past year.

Meyer said the appointmen­t of Mbethe and Viljoen would help MMH strengthen its operations so that it can deliver on its strategic goal of growing its SA earnings and market share.

The corporate space, which includes employee benefits and employer-sponsored medical aid, is one area where MMH remains competitiv­e despite losing market share over the years. Momentum Corporate had over 2.1-million clients at the end of the company’s 2018 financial year, the second biggest in terms of client numbers after Metropolit­an Retail, which mostly serves the low-income market. It was the secondbigg­est contributo­r to the group’s earnings.

Mbethe said the task ahead of him was large, but he was prepared for it.

“Momentum Corporate is a business that has an important role to play in SA through the delivery of employee benefit solutions that enable people to achieve their financial goals and lifetime aspiration­s.

“I look forward to the new opportunit­ies and challenges this role will bring and to building deep connection­s with our team and our clients, who are the catalysts for achieving our goals,” he said.

Viljoen, who has been with MMH since 2003, pioneered various health initiative­s including the first independen­t hospital network in SA. .

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